Omnisend and SimpleTexting are text message marketing tools for small businesses and online stores. Omnisend is built for ecommerce brands that want email and SMS in one place. SimpleTexting is built for local organizations that want to text customers and answer replies from a shared team inbox. Online store owners suit Omnisend, while small businesses, nonprofits and service teams suit SimpleTexting.
by Omnisend
Pricing: Free for 250 contacts and 500 emails a month; Standard $16/mo at 500 contacts ($132 at 10,000), Pro $59/mo up to 2,500 contacts ($150 at 10,000) with SMS credits from $0.007 a message.
Omnisend is email and SMS marketing for ecommerce stores with automation, popups and lifecycle segments, a free plan and a free migration service.
Pricing: From $39/mo for 500 texts ($33.20/mo billed yearly); scales with volume
SimpleTexting is SMS marketing and two-way texting for small businesses and nonprofits, with drip campaigns, keyword opt-ins and a shared team inbox.
SMS Marketing Software features side-by-side
Free for 250 contacts and 500 emails a month; Standard $16/mo at 500 contacts ($132 at 10,000), Pro $59/mo up to 2,500 contacts ($150 at 10,000) with SMS credits from $0.007 a message.
Choose Omnisend if you sell through an ecommerce shop and want texts and email working from one set of automations. Choose SimpleTexting if you lead a nonprofit or neighborhood business and want staff to answer text replies from one shared inbox. Omnisend starts on a free plan and moves to monthly paid plans, with the largest lists quoted. SimpleTexting is paid monthly, with higher volumes sold by quote.
A store owner who wants texts tied to what shoppers do will notice Omnisend first. It sends discount codes by text and tracks when they are redeemed. It also holds back sends that would land at illegal times for a recipient, and it texts shoppers who abandon a checkout. One limit is its need for a connected store, which makes it a poor fit for a business without an online shop.
SimpleTexting starts from the conversation. Replies land in a shared inbox where staff answer individual subscribers, which suits customer service questions answered by text. SimpleTexting also runs polls and contests that people enter by text, which helps schools, churches and event organizers. Its limit is that the plan includes several user seats, and extra seats and phone numbers are priced on top.
Omnisend's users praise how easy the builder and automations are to set up. They also like the ecommerce automation with tight Shopify links. Their complaints are limited editor and template flexibility and costs that grow for small businesses. SimpleTexting's reviewers like how quickly support answers, and they find the platform simple, mobile app included. They also say the core texting tools cover small-business needs.
Omnisend describes a pet accessories and lifestyle brand selling in many European countries, with automations and campaigns written in each local language. Revenue credited to the platform grew strongly, and the automations produced over half. SimpleTexting tells of a company that generates leads for auto dealerships through texting. Window signs tell lot walkers to text a keyword, and leads forward to the dealer's phone. Most of that company's business now comes from its own SMS product.
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