Choose Livestorm if you need to run repeat webinars, demos or training sessions for remote audiences. Choose Luma if you host community events and want one place for guests and tickets. Livestorm starts free, then bills by the year, with top plans by quote. Luma starts free, then bills by the month, with top plans by quote.
A marketing or customer success team running webinars needs remote attendees to join without friction. Livestorm streams sessions to remote viewers with chat and Q&A. Nobody installs an app, because guests enter from a link in a browser. Livestorm is scoped to webinars and virtual events, and ticketing for in-person events goes through a third-party integration.
Luma fits hosts who sell and manage places at a gathering. It sells tickets with card payments and taxes, runs a waitlist with manual approval of registrants, and checks guests in from a phone. That keeps the guest process in one account for a small team. Luma centers on the event page and guest list, with no focus on badge printing, exhibitor management or seating charts.
Livestorm describes a talent acquisition software company that runs marketing webinars for hiring managers, recruiters and decision-makers to build authority. That company generated leads from those sessions. One Luma customer, a productivity software company, uses it for an ambassador program. Ambassadors there meet, learn and organize online events, which is the job the program exists to do.