Data Management Platforms (DMP)

LiveRamp vs Permutive

Compare LiveRamp and Permutive side-by-side. See feature differences and pricing in the Data Management Platforms (DMP) category.

LiveRamp

by LiveRamp

No reviews yet

Pricing: Annual token commitments: Standard from $20,000 a year, Premier from $150,000, Enterprise from $360,000. Tier set by customer records and media destinations.

LiveRamp is a data collaboration and identity platform for brands, agencies and publishers, with clean rooms and audience activation, sold by annual commitment.

11 /17 features Full profile

Permutive

by Permutive

No reviews yet

Pricing: Quote only. Permutive prices each contract after a demo, and routing event data to a cloud warehouse is quoted on request.

Permutive is a data management platform for publishers and advertisers, with cohorts, an identity graph, a clean room and curation, sold by quote.

14 /17 features Full profile

Feature Comparison

Data Management Platforms (DMP) features side-by-side

Feature	LiveRamp 11/17 features	Permutive 14/17 features
Offline and CRM data onboarding Matches hashed offline or CRM records to online identifiers for targeting and analysis.	Yes	Yes
Tag and SDK data collection Collects behavioral events from websites and apps through a tag or SDK into profiles.	Yes	Yes
Rule-based audience segmentation Builds segments from behaviors, demographics and attributes with boolean logic.	Yes	Yes
Lookalike modeling from seed segments Expands a seed audience to similar profiles across the platform's data.	Yes	Yes
Cross-device identity graph Links cookies, device IDs and hashed emails into one profile across devices.	Yes	Yes
Second-party data sharing Shares segments with named partners under agreed terms and reports usage.	No	No
Data provider marketplace for enrichment Licenses third-party segments inside the platform to enrich or extend audiences.	Yes	Yes
Activation to DSPs and walled gardens Pushes segments to connected DSPs, SSPs and social platforms and keeps them refreshed.	Yes	Yes
Audience insights and overlap reports Profiles a segment's demographics and interests and reports overlap with other segments.	No	Yes
Segment match rate reporting Reports matched and addressable audience size per activation destination.	Yes	No
Cookieless segment addressability Builds and activates segments on first-party IDs, hashed emails or contextual signals.	Yes	Yes
Publisher cohort segments for direct sales Lets publishers package their audiences for their own direct-sold campaigns.	No	Yes
Consent and privacy signal handling Honors consent strings and opt-out signals when collecting and activating data.	No	Yes
Real-time segment membership Adds a user to a segment within minutes of the qualifying event, not in a nightly batch.	No	Yes
Profile-level data export Exports profile or event-level data to a warehouse or storage bucket on a schedule.	No	Yes
Clean room collaboration Runs matched analysis with a partner's data without either side sharing raw records.	Yes	Yes
Data monetization to buyers Sells segments to other buyers through the platform's data exchange with revenue reporting.	Yes	No
Overall Rating	No reviews yet	No reviews yet

LiveRamp 11/17 features

Offline and CRM data onboarding: Yes
Tag and SDK data collection: Yes
Rule-based audience segmentation: Yes
Lookalike modeling from seed segments: Yes
Cross-device identity graph: Yes
Second-party data sharing: No
Data provider marketplace for enrichment: Yes
Activation to DSPs and walled gardens: Yes
Audience insights and overlap reports: No
Segment match rate reporting: Yes
Cookieless segment addressability: Yes
Publisher cohort segments for direct sales: No
Consent and privacy signal handling: No
Real-time segment membership: No
Profile-level data export: No
Clean room collaboration: Yes
Data monetization to buyers: Yes

No reviews yet

Permutive 14/17 features

Offline and CRM data onboarding: Yes
Tag and SDK data collection: Yes
Rule-based audience segmentation: Yes
Lookalike modeling from seed segments: Yes
Cross-device identity graph: Yes
Second-party data sharing: No
Data provider marketplace for enrichment: Yes
Activation to DSPs and walled gardens: Yes
Audience insights and overlap reports: Yes
Segment match rate reporting: No
Cookieless segment addressability: Yes
Publisher cohort segments for direct sales: Yes
Consent and privacy signal handling: Yes
Real-time segment membership: Yes
Profile-level data export: Yes
Clean room collaboration: Yes
Data monetization to buyers: No

No reviews yet

Pricing

LiveRamp

Annual token commitments: Standard from $20,000 a year, Premier from $150,000, Enterprise from $360,000. Tier set by customer records and media destinations.

See all plans

Permutive

Quote only. Permutive prices each contract after a demo, and routing event data to a cloud warehouse is quoted on request.

See all plans

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