Audio Advertising Platforms

Libsyn Ads vs RedCircle

Compare Libsyn Ads and RedCircle side-by-side. See feature differences and pricing in the Audio Advertising Platforms category.

Libsyn Ads

by Libsyn

No reviews yet

Pricing: Quoted per campaign by a sales team. Average CPM per 1,000 downloads: host-read $24 to $26, dynamic $14 to $22, programmatic $12 to $15.

Libsyn Ads is a podcast advertising marketplace and managed ad service from Libsyn, formerly AdvertiseCast, for brands buying host-read and dynamic podcast ads.

6 /17 features Full profile

RedCircle

by RedCircle

No reviews yet

Pricing: Free Core plan; Growth $19.99, Pro $34.99, Enterprise $119.99 a month billed monthly ($14.99, $29.99, $99.99 billed yearly); 7-day trial. Ad campaigns by quote.

RedCircle is podcast hosting with a built-in host-read ad marketplace: shows earn ad revenue in the same account, and brands buy managed campaigns across them.

7 /17 features Full profile

Feature Comparison

Audio Advertising Platforms features side-by-side

Feature	Libsyn Ads 6/17 features	RedCircle 7/17 features
Streaming music and radio inventory Ads inside ad-supported music streaming and online radio streams on the platform's publishers.	No	No
Podcast inventory Ads inserted into podcast episodes across the platform's publisher or show network.	Yes	Yes
Dynamic ad insertion into podcasts Ads stitched into episodes at download or stream time so they can be targeted and swapped.	Yes	Yes
Host-read sponsorship booking Books host-read reads with named shows, not only dynamically inserted spots.	Yes	Yes
Pre-, mid- and post-roll position selection Chooses where in the episode or stream the spot plays and prices each position.	No	Yes
Audio ad production in the tool Scripts, voices and mixes a spot inside the platform with voice actors or synthetic voices.	No	No
Companion display banner with audio A clickable visual shown on screen alongside the audio spot while it plays.	No	No
Genre and content-type targeting Targets by music genre, podcast category or named show across the inventory.	Yes	Yes
Postcode-level geo-targeting for audio Restricts delivery by country, region, city or postal code for local campaigns.	Yes	No
Third-party audience segments for audio Licenses interest, behavior or purchase segments from data providers for audio targeting.	No	No
Smart speaker and device targeting Targets or excludes smart speakers, mobile, desktop and in-car listening devices.	No	No
Pixel-based audio attribution Matches ad exposure to website visits or purchases through a pixel and household IP match.	No	Yes
Promo code and vanity URL tracking Tracks redemptions of unique promo codes or landing URLs read in the spot.	No	No
Listen-through rate reporting Reports how much of each spot listeners heard, by placement and creative.	No	No
Show-level delivery reporting Reports impressions and unique listeners per show, station or streaming app.	Yes	No
Self-serve audio buying with a low minimum A self-serve account with a published campaign minimum, paid by card without a contract.	No	No
Frequency capping per listener Caps how often one listener hears the spot per day or per campaign across devices.	No	Yes
Overall Rating	No reviews yet	No reviews yet

Libsyn Ads 6/17 features

Streaming music and radio inventory: No
Podcast inventory: Yes
Dynamic ad insertion into podcasts: Yes
Host-read sponsorship booking: Yes
Pre-, mid- and post-roll position selection: No
Audio ad production in the tool: No
Companion display banner with audio: No
Genre and content-type targeting: Yes
Postcode-level geo-targeting for audio: Yes
Third-party audience segments for audio: No
Smart speaker and device targeting: No
Pixel-based audio attribution: No
Promo code and vanity URL tracking: No
Listen-through rate reporting: No
Show-level delivery reporting: Yes
Self-serve audio buying with a low minimum: No
Frequency capping per listener: No

No reviews yet

RedCircle 7/17 features

Streaming music and radio inventory: No
Podcast inventory: Yes
Dynamic ad insertion into podcasts: Yes
Host-read sponsorship booking: Yes
Pre-, mid- and post-roll position selection: Yes
Audio ad production in the tool: No
Companion display banner with audio: No
Genre and content-type targeting: Yes
Postcode-level geo-targeting for audio: No
Third-party audience segments for audio: No
Smart speaker and device targeting: No
Pixel-based audio attribution: Yes
Promo code and vanity URL tracking: No
Listen-through rate reporting: No
Show-level delivery reporting: No
Self-serve audio buying with a low minimum: No
Frequency capping per listener: Yes

No reviews yet

Pricing

Libsyn Ads

Quoted per campaign by a sales team. Average CPM per 1,000 downloads: host-read $24 to $26, dynamic $14 to $22, programmatic $12 to $15.

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RedCircle

Free Core plan; Growth $19.99, Pro $34.99, Enterprise $119.99 a month billed monthly ($14.99, $29.99, $99.99 billed yearly); 7-day trial. Ad campaigns by quote.

See all plans

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