RedCircle

RedCircle is podcast hosting with a built-in host-read ad marketplace: shows earn ad revenue in the same account, and brands buy managed campaigns across them.

RedCircle takes a podcast from upload to paid sponsor reads. A show publishes episodes, carries ads stitched into them and collects payouts from one account, while a brand books those ads across many shows at once. Host-read ads work because listeners trust the voice, but arranging them show by show is slow for both sides. RedCircle Technologies, Inc. launched the service in 2018 and runs it as an independent company. For podcasters, Hosting and Distribution covers unlimited episodes and storage, publishing to Spotify, Apple Podcasts, Amazon Music and YouTube, and one-click video and transcripts. The RedCircle Ad Platform, known as RAP, combines host-read and programmatic ads, and hosts set their own rate for each slot. Shows hosted elsewhere can take the same ads through OpenRAP over VAST. Dynamic Insertion swaps a show's own promotions and announcements in and out of episodes. The Cross Promotion marketplace trades short audio spots between shows, and Subscriptions puts exclusive episodes behind a paywall. Independent podcasters can start on the no-cost Core plan with one show. Growth adds unlimited shows, cross promotion and instant payouts, while Pro adds video uploads, tracking URLs and the option to run their own ad deals. Enterprise is aimed at networks that need unlimited team seats and a dedicated account manager. Hosting is sold as flat plans per account, billed monthly or at a discount yearly, and ad income reaches podcasters as a revenue share. Brands buy through a managed service instead, set up with the Advertising team and invoiced against a signed insertion order. A host's week means uploading an episode, letting it go out to the listening apps and having ads fill the open slots at download time. Hosts switching from another service bring their download history with them. On the brand side, a media buyer searches shows by content category and audience, chooses pre-roll, mid-roll or post-roll placement, and sends the script for hosts to record. A weekly or monthly frequency cap keeps one listener from hearing the spot too often, and a site pixel ties exposure to visits. It suits podcasters who want hosting and ad sales under one login, and brands that want host-read campaigns planned and run for them.