Mobile Attribution Software

Kochava vs Linkrunner

Compare Kochava and Linkrunner side-by-side. See feature differences and pricing in the Mobile Attribution Software category.

Kochava

by Kochava

No reviews yet

Pricing: Free App Analytics plan for 10K conversions a month; Foundation from $500 a month (33K conversions); Enterprise from $2,000 a month (200K MAU). Paid plans have a trial.

Kochava is a mobile measurement and attribution platform for app marketers, with a permanent free tier and paid plans sold by monthly conversion allowance.

16 /18 features Full profile

Linkrunner

by Linkrunner

No reviews yet

Pricing: Free allowance of 25,000 attributed installs; Growth billed monthly per attributed install, $0.010 falling to $0.007 above 500,000 a month (USD); Enterprise by quote.

Linkrunner is a mobile measurement partner (MMP) for app marketers, covering install attribution, deep links and fraud rules, billed per attributed install.

12 /18 features Full profile

Feature Comparison

Mobile Attribution Software features side-by-side

Feature	Kochava 16/18 features	Linkrunner 12/18 features
Install attribution across ad networks Attributes installs to the click or impression from integrated ad networks by last touch.	Yes	Yes
SKAdNetwork conversion modeling Configures conversion values and models SKAdNetwork postbacks into campaign reports.	Yes	Yes
Android Privacy Sandbox support Supports attribution through the Android Privacy Sandbox APIs alongside device IDs.	No	No
In-app event and revenue tracking Records purchases and custom events with receipt validation for revenue reporting.	Yes	No
Deep linking and deferred deep links Routes users to in-app content from a link, including after a fresh install.	Yes	Yes
Web-to-app and cross-device attribution Attributes app installs and events to web touchpoints and other devices of the same user.	Yes	No
Re-engagement attribution Attributes app re-opens and in-app conversions to retargeting campaigns.	Yes	Yes
Ad spend cost aggregation Pulls spend from ad networks by API to report CPI and ROAS alongside attribution.	Yes	Yes
Cohort and retention reports Reports retention, LTV and ROAS by install cohort over configurable periods.	Yes	No
Configurable attribution windows and models Sets click and view lookback windows and chooses the attribution model per source.	Yes	Yes
Built-in install fraud rules Flags click spam, install hijacking and SDK spoofing and can reject those installs.	Yes	Yes
Raw data export and postbacks Device-level exports, webhooks and partner postbacks for every attributed event.	Yes	Yes
Audience segments synced to ad networks Builds user segments from app events and syncs them to ad networks for targeting.	No	No
Uninstall tracking Records uninstalls through silent push and attributes them to the acquiring source.	Yes	Yes
Server-to-server measurement without an SDK Sends events from your servers to the platform's API instead of embedding an SDK.	Yes	Yes
Streaming TV to app attribution Attributes app installs to CTV or OTT ad exposures through household matching.	Yes	Yes
Free plan for owned media attribution A permanent free tier that measures organic and owned-media installs.	Yes	No
Pricing per attributed conversion Paid plans priced per attributed install or conversion rather than by monthly active users.	Yes	Yes
Overall Rating	No reviews yet	No reviews yet

Kochava 16/18 features

Install attribution across ad networks: Yes
SKAdNetwork conversion modeling: Yes
Android Privacy Sandbox support: No
In-app event and revenue tracking: Yes
Deep linking and deferred deep links: Yes
Web-to-app and cross-device attribution: Yes
Re-engagement attribution: Yes
Ad spend cost aggregation: Yes
Cohort and retention reports: Yes
Configurable attribution windows and models: Yes
Built-in install fraud rules: Yes
Raw data export and postbacks: Yes
Audience segments synced to ad networks: No
Uninstall tracking: Yes
Server-to-server measurement without an SDK: Yes
Streaming TV to app attribution: Yes
Free plan for owned media attribution: Yes
Pricing per attributed conversion: Yes

No reviews yet

Linkrunner 12/18 features

Install attribution across ad networks: Yes
SKAdNetwork conversion modeling: Yes
Android Privacy Sandbox support: No
In-app event and revenue tracking: No
Deep linking and deferred deep links: Yes
Web-to-app and cross-device attribution: No
Re-engagement attribution: Yes
Ad spend cost aggregation: Yes
Cohort and retention reports: No
Configurable attribution windows and models: Yes
Built-in install fraud rules: Yes
Raw data export and postbacks: Yes
Audience segments synced to ad networks: No
Uninstall tracking: Yes
Server-to-server measurement without an SDK: Yes
Streaming TV to app attribution: Yes
Free plan for owned media attribution: No
Pricing per attributed conversion: Yes

No reviews yet

Pricing

Kochava

Free App Analytics plan for 10K conversions a month; Foundation from $500 a month (33K conversions); Enterprise from $2,000 a month (200K MAU). Paid plans have a trial.

See all plans

Linkrunner

Free allowance of 25,000 attributed installs; Growth billed monthly per attributed install, $0.010 falling to $0.007 above 500,000 a month (USD); Enterprise by quote.

See all plans

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