Linkrunner

Linkrunner is a mobile measurement partner (MMP) for app marketers, covering install attribution, deep links and fraud rules, billed per attributed install.

Linkrunner tells an app team which ad, link or partner produced each install, so budget can follow the campaigns that bring users. Linkrunner Private Limited, a Bengaluru company, started building it in 2024. The product matches install and event data from Android and iOS apps against clicks and impressions on paid channels. Marketers then read installs by source in one place rather than in every network's own report. Attribution runs on a last-touch model. Attribution Windows sets the click-to-install lookback for each ad network and switches on view-through attribution per partner. SKAN Studio handles Apple's SKAdNetwork, so a team can set the conversion values that travel back to the network in each postback. Deep linking and deferred deep linking open a chosen screen, even on the first launch after install, and a Retargeting view credits re-engagement. Fraud Control adds one-click rules for click injection, install hijacking and SDK spoofing, tagging suspect installs and optionally suppressing their postbacks. Spend syncs from connected ad accounts, uninstalls are caught by silent push, and webhooks and partner postbacks carry every attributed event. Growth-stage app teams that buy installs on several networks and want measurement without an annual contract are the core audience. Android-heavy apps marketing in India get ShareChat among the supported networks. Teams that mostly need links can use the deep linking alone, while apps unable to embed an SDK send events server to server. Billing follows attributed installs: an opening allowance comes at no charge, then usage is billed monthly per install at a falling rate. Enterprise contracts add a self-hosted deployment. A typical job is comparing installs from Google Ads, Meta, TikTok and Snapchat campaigns before moving budget between them. Teams that pay affiliates send each partner a postback for the installs it drove and use the fraud tags to question doubtful traffic. Referral and creator links carry a deferred deep link, so a new user lands on the offer they tapped. Affiliates can also report connected TV impressions, letting an app credit installs that follow a streaming ad in the same household.