Kochava

Kochava is a mobile measurement and attribution platform for app marketers, with a permanent free tier and paid plans sold by monthly conversion allowance.

Kochava shows app marketers which ads, links and channels bring users into a mobile app and what those users do afterwards. It ties installs, re-opens and in-app purchases back to the network, campaign or owned link behind them, so budgets can follow results. Kochava, Inc., the company behind it, is based in Sandpoint, Idaho. Apps are grouped, configured and connected to media partners from one dashboard. Measurement attributes installs to the click or the impression from integrated networks. Reengagement campaigns match clicks and impressions with later in-app events. For iOS, conversion value models shape SKAdNetwork postbacks into campaign reports. SmartLinks cover deep links, deferred deep links and QR codes, and web-to-app journeys carry a visitor from a site into the app. IdentityLink resolves one person across devices, while connected TV measurement extends attribution to CTV and OTT campaigns. Analytics shows retention and lifetime value by install cohort, and the Cost tools pull media spend in beside results. The Fraud Console lists suspect traffic such as click flooding, jailbroken installs and SDK outliers, and Raw Data Query, custom postbacks and server-to-server integration move the data out. Kochava suits app marketers and user acquisition teams who buy media across many networks and need one record of what each placement returned. New apps and small teams can start on Free App Analytics, which measures paid and owned media through networks that report their own attribution. Growing teams move to Foundation for every partner integration, configurable lookback windows and row-level reporting. Larger advertisers and data teams take Enterprise for the Fraud Console, unlimited raw data queries and server-to-server integration. Paid plans are sold by a monthly allowance, counted in attributed conversions or, on Enterprise, in monthly active users, and both come with a trial. Much of the work is reading which campaigns on Facebook, Google Ads or Snapchat brought installs that stayed, then moving spend toward them. Apple Ads buyers read SKAdNetwork results beside device-level data, and streaming TV buyers check whether a Roku placement led to an install. Product teams connect the same event data to analytics tools such as Mixpanel and Segment, so attribution lines up with their own funnels. Suspect sources are detected and blocked in the same dashboard where their results are read. Marketing and product teams then plan the next campaign from one shared measurement record.