Market Research Software

Jotform vs Typeform

Jotform and Typeform are online form and survey builders for teams that collect answers from customers, clients or respondents. The first turns forms into signed documents, approvals and apps. Typeform is built for polished surveys and research studies with recruited respondents. Jotform suits small teams and organizations that want forms and paperwork together, while Typeform suits marketing, product and research teams.

Jotform
Jotform

by Jotform

No reviews yet

Pricing: Starter is free forever; Bronze from $34/mo, Silver $39/mo and Gold $99/mo, billed annually ($39/$49/$129 monthly); Enterprise is custom.

Jotform is an online form and survey builder that also bundles a spreadsheet database, no-code apps and e-signatures, with a permanent free plan.

8 /19 features Full profile
No reviews yet

Pricing: Free for 10 responses/mo; paid plans from $28/mo (Basic, billed annually) to $91/mo (Business); Enterprise is custom

Typeform is an online form builder for surveys, quizzes and lead generation forms, with an AI-moderated mode for market research respondents.

12 /19 features Full profile

Feature Comparison

Market Research Software features side-by-side

Jotform
Jotform 8/19 features
Built-in respondent panel
No
Demographic and behavioral targeting
No
Sample quotas
No
Screening questions
Yes
Survey builder with branching logic
Yes
AI survey drafting
Yes
Conjoint and MaxDiff
No
Price sensitivity analysis
No
Concept and ad testing templates
Yes
Brand tracking studies
No
Video responses and interviews
Yes
Statistical significance testing
No
Crosstab analysis
No
AI open-text analysis
Yes
SPSS and CSV export
Yes
Multi-country fieldwork
No
Full-service research option
No
Own respondent community management
No
Fraud and speeder detection
Yes
No reviews yet
Typeform
Typeform 12/19 features
Built-in respondent panel
Yes
Demographic and behavioral targeting
Yes
Sample quotas
Yes
Screening questions
Yes
Survey builder with branching logic
Yes
AI survey drafting
Yes
Conjoint and MaxDiff
No
Price sensitivity analysis
No
Concept and ad testing templates
No
Brand tracking studies
No
Video responses and interviews
Yes
Statistical significance testing
Yes
Crosstab analysis
No
AI open-text analysis
Yes
SPSS and CSV export
Yes
Multi-country fieldwork
Yes
Full-service research option
No
Own respondent community management
Yes
Fraud and speeder detection
No
No reviews yet

Pricing

Jotform

Starter is free forever; Bronze from $34/mo, Silver $39/mo and Gold $99/mo, billed annually ($39/$49/$129 monthly); Enterprise is custom.

Typeform

Free for 10 responses/mo; paid plans from $28/mo (Basic, billed annually) to $91/mo (Business); Enterprise is custom

Which Should You Choose?

Choose Jotform if you want forms, signatures and approvals handled in one place. Choose Typeform if you need to recruit respondents and run a research study. Both offer a free plan, then paid plans billed monthly, and sell the top tier through a sales quote.

A small team or nonprofit that needs paperwork finished online fits Jotform. It turns a submitted form into a signed document and routes the same submission through an approval workflow, such as an HR request or a contract. Ready-made studies also test concepts, creatives and packaging. Users report a learning curve on complex forms and occasional glitches with integrations such as Google Sheets or Salesforce.

Respondents from outside the company are what Typeform brings to a study. Built-in recruitment through partner panels buys responses without recruiting anyone yourself, and filters target those respondents by demographics, location and behavior. Statistical significance testing then marks differences between groups automatically. Managing a company's own respondent lists takes an add-on, which is bought separately on top of a paid plan.

Among Jotform users, praise goes to fast form building, dependable payment integrations and a large template library. They complain that paid tiers feel expensive and that forms sometimes disappear, with unresponsive support. Typeform's reviewers like polished forms that are easy to build, with logic jumps and file uploads for common needs. They find the price high for occasional use, and the free plan caps responses at a low monthly number.

Jotform tells of a city government that moves permit applications and citizen feedback online, and eliminates paper forms every year. Processing times fall and errors drop, according to the vendor's summary. One Typeform customer is a municipality that gathers permit submissions and damage reports through online forms. Making a form once took weeks, and now it starts collecting responses in minutes.

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