Product Analytics Software

Heap vs Mixpanel

Compare Heap and Mixpanel side-by-side. See feature differences and pricing in the Product Analytics Software category.

No reviews yet

Pricing: Free plan for up to 10,000 monthly sessions; Growth, Pro and Premier are quoted by sales with no public price, checked September 2026

Heap is product analytics software for product and growth teams: autocapture logs every click and pageview, and every paid tier is quoted by sales.

12 /17 features Full profile

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Mixpanel

by Mixpanel

No reviews yet

Pricing: Free plan up to 1M events a month; Growth priced on event volume, $140 a month billed monthly or $120 billed annually at 18M events a year; Enterprise quoted. Checked September 2026.

Mixpanel is product analytics software for web and mobile teams: funnels, retention, session replay and experiments, free up to 1M events a month.

16 /17 features Full profile

Feature Comparison

Product Analytics Software features side-by-side

Feature	Heap 12/17 features	Mixpanel 16/17 features
Funnel conversion analysis Multi-step funnels report conversion and drop-off per step and the time taken between steps.	Yes	Yes
Retention and cohort curves Charts show how many users return in the days or weeks after a starting event.	Yes	Yes
User path and journey analysis The sequence of events users take before and after a chosen step is visualized as a flow.	Yes	Yes
Behavioral cohorts by event history User segments are defined from what users did and reused across reports and destinations.	Yes	Yes
Autocapture of clicks and pageviews Front-end interactions are collected without hand-instrumenting each event in code.	Yes	Yes
Tracking plan with schema enforcement Expected events and properties are defined and incoming data that breaks the schema is flagged.	No	Yes
Session replay attached to product events Recordings of the sessions behind any funnel step or cohort open from the report.	Yes	Yes
Warehouse-native event import and export Events load from and export to Snowflake, BigQuery, Redshift or Databricks on a schedule.	No	Yes
Account-level group analytics Behavior is analyzed by company, workspace or team rather than only by individual user.	Yes	Yes
Built-in experiments with feature flags Feature flags ship experiments and the results read in the same tool as the analytics.	No	Yes
Alerts on product metric changes A notification fires when a tracked metric moves past a threshold or an anomaly is detected.	Yes	Yes
In-app guides and surveys Surveys or walkthroughs trigger for a cohort inside the product and feed back into the data.	No	No
Native SDKs for web, iOS and Android Official libraries exist for the browser and both mobile platforms, with server-side SDKs too.	Yes	Yes
Identity resolution across devices Anonymous and logged-in activity from several devices merges into one user profile.	Yes	Yes
Cohort sync to marketing and ad tools Segments push to email, advertising and CRM destinations on a schedule or in real time.	Yes	Yes
EU data residency option Event data can be stored and processed in an EU region for the whole project.	No	Yes
Free tier with monthly event allowance A no-cost plan includes a fixed monthly event volume with core reports, without a trial expiry.	Yes	Yes
Overall Rating	No reviews yet	No reviews yet

Heap 12/17 features

Funnel conversion analysis: Yes
Retention and cohort curves: Yes
User path and journey analysis: Yes
Behavioral cohorts by event history: Yes
Autocapture of clicks and pageviews: Yes
Tracking plan with schema enforcement: No
Session replay attached to product events: Yes
Warehouse-native event import and export: No
Account-level group analytics: Yes
Built-in experiments with feature flags: No
Alerts on product metric changes: Yes
In-app guides and surveys: No
Native SDKs for web, iOS and Android: Yes
Identity resolution across devices: Yes
Cohort sync to marketing and ad tools: Yes
EU data residency option: No
Free tier with monthly event allowance: Yes

No reviews yet

Mixpanel 16/17 features

Funnel conversion analysis: Yes
Retention and cohort curves: Yes
User path and journey analysis: Yes
Behavioral cohorts by event history: Yes
Autocapture of clicks and pageviews: Yes
Tracking plan with schema enforcement: Yes
Session replay attached to product events: Yes
Warehouse-native event import and export: Yes
Account-level group analytics: Yes
Built-in experiments with feature flags: Yes
Alerts on product metric changes: Yes
In-app guides and surveys: No
Native SDKs for web, iOS and Android: Yes
Identity resolution across devices: Yes
Cohort sync to marketing and ad tools: Yes
EU data residency option: Yes
Free tier with monthly event allowance: Yes

No reviews yet

Pricing

Heap

Free plan for up to 10,000 monthly sessions; Growth, Pro and Premier are quoted by sales with no public price, checked September 2026

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Mixpanel

Free plan up to 1M events a month; Growth priced on event volume, $140 a month billed monthly or $120 billed annually at 18M events a year; Enterprise quoted. Checked September 2026.

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