Web Analytics Tools

Google Analytics vs Plausible

Compare Google Analytics and Plausible side-by-side. See feature differences and pricing in the Web Analytics Tools category.

Google Analytics

by Google

No reviews yet

Pricing: Google Analytics is free of charge; Analytics 360, the enterprise edition, is quote only through Google sales. Checked September 2026.

Google Analytics is web and app analytics from Google for marketing and product teams, with an enterprise Analytics 360 edition sold by quote.

11 /18 features Full profile

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Plausible

by Plausible

No reviews yet

Pricing: Starter $9, Growth $14, Business $19 a month at 10k monthly pageviews; cheaper billed yearly; Enterprise quoted; 30 day trial, no card. Checked September 2026.

Plausible is open-source, cookieless web analytics software for site owners who want one page of reports, no consent banner and EU-hosted visitor data.

15 /18 features Full profile

Feature Comparison

Web Analytics Tools features side-by-side

Feature	Google Analytics 11/18 features	Plausible 15/18 features
Cookieless visitor counting Visits are measured without cookies or persistent identifiers, so no consent banner is needed.	No	Yes
Goal and conversion tracking Completions such as a page reached or an event fired are defined and reported as conversion rates.	Yes	Yes
Automatic outbound link and download tracking Clicks on external links, file downloads and form submits are tracked without custom code.	Yes	No
UTM campaign and referrer reporting Traffic breaks down by source, medium, campaign and referring site with channel grouping.	Yes	Yes
Page-flow funnels for websites A sequence of pages or events is defined as a funnel with drop-off reported per step.	Yes	Yes
Ecommerce revenue attribution Orders and revenue are attributed to the campaigns, channels and pages that drove them.	Yes	Yes
Search Console keyword integration Organic search queries and positions from Google Search Console appear inside the analytics view.	Yes	No
Real-time visitor dashboard Current visitors, their pages and sources are shown with a delay of seconds, not hours.	Yes	Yes
Bot and spam traffic filtering Known crawlers, referral spam and data-center traffic are excluded automatically.	Yes	Yes
Roll-up reporting across multiple sites Several sites combine into one consolidated view alongside each site's own report.	Yes	Yes
First-party domain tracking to bypass ad blockers The tracking script and endpoint are served from your domain through a proxy or CNAME.	No	Yes
Raw event export and stats API Raw visit data or aggregated stats are pulled programmatically through a documented API.	Yes	Yes
Scheduled email and Slack traffic reports A weekly or monthly traffic summary is delivered automatically to email or a Slack channel.	Yes	Yes
Shared public dashboard links A read-only stats page is published by link, optionally protected by a password.	No	Yes
Historical import from Google Analytics Past Google Analytics data is imported so reports keep continuity after switching tools.	No	Yes
Built-in tag manager Tags, triggers and variables are managed in the same tool without a third-party tag manager.	No	No
Self-hosted web analytics option The analytics server can run on your own infrastructure with the data staying with you.	No	Yes
Pageview-based pricing tiers Plans are priced on monthly pageviews or hits rather than on seats or on sites.	No	Yes
Overall Rating	No reviews yet	No reviews yet

Google Analytics 11/18 features

Cookieless visitor counting: No
Goal and conversion tracking: Yes
Automatic outbound link and download tracking: Yes
UTM campaign and referrer reporting: Yes
Page-flow funnels for websites: Yes
Ecommerce revenue attribution: Yes
Search Console keyword integration: Yes
Real-time visitor dashboard: Yes
Bot and spam traffic filtering: Yes
Roll-up reporting across multiple sites: Yes
First-party domain tracking to bypass ad blockers: No
Raw event export and stats API: Yes
Scheduled email and Slack traffic reports: Yes
Shared public dashboard links: No
Historical import from Google Analytics: No
Built-in tag manager: No
Self-hosted web analytics option: No
Pageview-based pricing tiers: No

No reviews yet

Plausible 15/18 features

Cookieless visitor counting: Yes
Goal and conversion tracking: Yes
Automatic outbound link and download tracking: No
UTM campaign and referrer reporting: Yes
Page-flow funnels for websites: Yes
Ecommerce revenue attribution: Yes
Search Console keyword integration: No
Real-time visitor dashboard: Yes
Bot and spam traffic filtering: Yes
Roll-up reporting across multiple sites: Yes
First-party domain tracking to bypass ad blockers: Yes
Raw event export and stats API: Yes
Scheduled email and Slack traffic reports: Yes
Shared public dashboard links: Yes
Historical import from Google Analytics: Yes
Built-in tag manager: No
Self-hosted web analytics option: Yes
Pageview-based pricing tiers: Yes

No reviews yet

Pricing

Google Analytics

Google Analytics is free of charge; Analytics 360, the enterprise edition, is quote only through Google sales. Checked September 2026.

View plans

Plausible

Starter $9, Growth $14, Business $19 a month at 10k monthly pageviews; cheaper billed yearly; Enterprise quoted; 30 day trial, no card. Checked September 2026.

View plans

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