Gallabox and Wati are WhatsApp messaging platforms for businesses that sell to customers and support them over chat. Gallabox is built for small and mid-sized businesses that book appointments and follow up leads over WhatsApp. Wati is built for ecommerce and lead-generation teams with steady WhatsApp volume. Sales and service teams in India and the Gulf suit Gallabox, while merchants and agencies with several agents suit Wati.
by Gallabox
Pricing: Basic $150 a month for 3 users billed quarterly or $112 billed annually; Essential $331, Advanced $632; Enterprise quoted; free trial, no card.
Gallabox is a WhatsApp Business API platform for SMBs: broadcasts, no-code chatbots, AI agents and a shared team inbox, from an independent Chennai company.
by Wati
Pricing: Growth $49/mo for 3 users ($39 billed annually), Pro $99, Business $249. 7-day trial. Meta per-message fees billed on top.
Wati is a WhatsApp Business API platform with a shared inbox, broadcast campaigns, chatbots and click-to-WhatsApp ads, with Meta message fees billed on top.
WhatsApp Marketing Software features side-by-side
Basic $150 a month for 3 users billed quarterly or $112 billed annually; Essential $331, Advanced $632; Enterprise quoted; free trial, no card.
Growth $49/mo for 3 users ($39 billed annually), Pro $99, Business $249. 7-day trial. Meta per-message fees billed on top.
Choose Gallabox if you want to move an existing WhatsApp Business App number onto the API. Choose Wati if you want Facebook Messenger messages in the same inbox as WhatsApp. Gallabox is billed by the month, with higher tiers sold by quote. Wati is also billed by the month.
Teams that sell and support from one WhatsApp number are the buyers Gallabox is aimed at. It forecasts which category Meta will give a message template, ahead of submission. It also keeps a lead pipeline and books appointments over chat, with Calendly and Google Calendar linked. One limit is the inbox, which covers WhatsApp, Instagram and the web widget, while Facebook Messenger is not a channel.
A merchant or agency with steady chat volume is the buyer Wati is built around. It keeps message templates in several languages and selects one for each contact. It also sends follow-up broadcasts to people who read a message but did not reply, or did not read it at all. One limit is that Meta charges per message, by category and country, on top of the subscription.
Gallabox's users praise how easy the product is to use, along with its integrations and chatbot automation. Broadcasting also gets praise for working well. Wati's reviewers like quick setup that nontechnical staff learn fast, and they value automation and integrations with Zapier and CRM tools that save time. Their complaints centre on slow support, especially at cancellation or on escalation, and on billing and refund disputes described as unfair. Some reviewers say documented features such as WhatsApp calling do not work.
Gallabox describes a study abroad consultancy that replaced lead forms with a website WhatsApp widget, using the shared inbox and broadcasts for lead capture, nurture and team communication. Customer satisfaction and lead conversions both rose. Wati tells of a digital healthcare platform in India that uses chat for patient support, notifications and monthly check-in campaigns. Patient inquiries are answered in seconds instead of minutes, and automated appointment reminders remove hours of daily manual work.
Looking for more options?
Browse all WhatsApp Marketing Software