Eventbrite and Luma are event ticketing and registration platforms for organizers who publish events and manage their guests. Eventbrite is built for venue shows and conferences that need reserved seats and printed badges. Luma is built for recurring community events, with each event cloned into a series. Promoters and venues suit Eventbrite, while community hosts and small teams suit Luma.
Pricing: Free events cost nothing; paid tickets carry a 3.7% + $1.79 service fee plus 2.9% processing (US). Premium $69/mo adds promotion, 2,000 emails a day and ad credits.
Eventbrite is event ticketing and marketing for organizers: event pages, email campaigns, reserved seating and a check-in app on a public marketplace.
by Luma
Pricing: Free for unlimited events with a 5% fee on paid tickets; Luma Plus $69 a month or $59 a month billed annually; Enterprise on request
Luma is an event page, registration and ticketing platform for community hosts and small teams running recurring events, made by Luma Labs.
Event Marketing Software features side-by-side
Free events cost nothing; paid tickets carry a 3.7% + $1.79 service fee plus 2.9% processing (US). Premium $69/mo adds promotion, 2,000 emails a day and ad credits.
Free for unlimited events with a 5% fee on paid tickets; Luma Plus $69 a month or $59 a month billed annually; Enterprise on request
Choose Eventbrite if you run venue shows or conferences that need reserved seats, printed badges or exhibitor lead scanning. Choose Luma if you host recurring community events and want to message guests by text and WhatsApp as well as email. Both start with a free plan and move to paid plans billed by the month, with higher plans sold by quote.
A promoter filling a venue gets the most from Eventbrite. It includes a seating designer with seat selection at checkout, so buyers pick their own place. For conferences, it also designs and prints badges on site and gives exhibitors a scanner that exports leads. The cost is a limit for some organizers, because every paid ticket adds a service charge per ticket and buyers pay card processing costs unless the organizer absorbs them.
A host who runs the same meetup every month fits Luma well. Invites and reminders go out by email, text message and WhatsApp, and one event clones into a recurring series. Ticket buyers can also pay through local options like iDEAL, Konbini and PayNow. Luma centers on the page and guest list, so conference tasks such as printed badges and exhibitor handling sit outside it.
Eventbrite describes an indie comedy club that hosts improv and standup shows most nights and moved its ticketing and event management over from another ticketing tool. Within a few months of the switch, the club was selling out its shows. One Luma customer, a productivity software company, runs an ambassador program on it. Ambassadors use Luma events to meet, learn and organize online gatherings.
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