Display Advertising Software

Criteo vs ExoClick

Compare Criteo and ExoClick side-by-side. See feature differences and pricing in the Display Advertising Software category.

Criteo

by Criteo

No reviews yet

Pricing: No public rate card: insertion order based, priced on a CPC or CPM basis and quoted by sales.

Criteo is a commerce media platform for display, video and retail media ads, used by retailers, brands and agencies and bought on an insertion order.

11 /16 features Full profile

ExoClick

by ExoClick

No reviews yet

Pricing: Pay as you go from a prepaid balance with a 200 EUR or USD minimum payment; bids by CPM, CPC, CPV or Smart Bid, with minimum bids shown in the admin panel.

ExoClick is a self-serve display ad network for advertisers buying banner, native, popunder, push and video traffic and publishers selling ad zones.

7 /16 features Full profile

Feature Comparison

Display Advertising Software features side-by-side

Feature	Criteo 11/16 features	ExoClick 7/16 features
HTML5 banner builder Designs animated display creatives in the tool and exports or serves them as HTML5 units.	No	No
Automatic resizing across IAB ad sizes One master creative is resized to the standard IAB display units automatically, with manual touch-up.	No	No
Dynamic banner content from a feed Banners that swap product, price, copy or image per viewer from a data feed at serve time.	Yes	No
Rich media and expandable formats Serves expandable, interstitial, skin or in-banner video units, not only standard banners.	Yes	Yes
Display creative A/B testing Splits impressions between creative variants and reports a winner on clicks or conversions.	No	Yes
Ad tag export to third-party ad servers Exports finished creatives as tags or bundles that any ad server or DSP can traffic.	No	No
Contextual placement targeting Places ads by page topic, keyword or category rather than by user identity or cookies.	Yes	Yes
Display dayparting and geo-targeting Schedules delivery by hour and weekday and restricts it by country, region, city or radius.	No	Yes
Lookalike audience expansion Finds new users who resemble converters or site visitors and adds them to the campaign audience.	Yes	No
Display frequency capping Caps impressions per user per hour, day or campaign lifetime across the campaign's placements.	Yes	Yes
Site and app placement reporting Reports impressions, clicks and conversions per domain or app so weak placements can be found.	Yes	Yes
Placement exclusion lists Blocks named domains, apps or content categories from a maintained list applied across campaigns.	Yes	Yes
Viewable impression reporting Reports viewable impressions by the MRC standard, measured natively or through a verification partner.	Yes	No
Brand safety filtering for display Blocks categories such as adult, piracy or hate speech through built-in or partner brand safety filters.	Yes	No
Invalid traffic filtering with refunds Filters fraudulent impressions before billing and credits invalid traffic detected after the fact.	Yes	No
View-through conversion reporting Attributes conversions that happened after an impression with no click, within a set window.	Yes	No
Overall Rating	No reviews yet	No reviews yet

Criteo 11/16 features

HTML5 banner builder: No
Automatic resizing across IAB ad sizes: No
Dynamic banner content from a feed: Yes
Rich media and expandable formats: Yes
Display creative A/B testing: No
Ad tag export to third-party ad servers: No
Contextual placement targeting: Yes
Display dayparting and geo-targeting: No
Lookalike audience expansion: Yes
Display frequency capping: Yes
Site and app placement reporting: Yes
Placement exclusion lists: Yes
Viewable impression reporting: Yes
Brand safety filtering for display: Yes
Invalid traffic filtering with refunds: Yes
View-through conversion reporting: Yes

No reviews yet

ExoClick 7/16 features

HTML5 banner builder: No
Automatic resizing across IAB ad sizes: No
Dynamic banner content from a feed: No
Rich media and expandable formats: Yes
Display creative A/B testing: Yes
Ad tag export to third-party ad servers: No
Contextual placement targeting: Yes
Display dayparting and geo-targeting: Yes
Lookalike audience expansion: No
Display frequency capping: Yes
Site and app placement reporting: Yes
Placement exclusion lists: Yes
Viewable impression reporting: No
Brand safety filtering for display: No
Invalid traffic filtering with refunds: No
View-through conversion reporting: No

No reviews yet

Pricing

Criteo

No public rate card: insertion order based, priced on a CPC or CPM basis and quoted by sales.

See all plans

ExoClick

Pay as you go from a prepaid balance with a 200 EUR or USD minimum payment; bids by CPM, CPC, CPV or Smart Bid, with minimum bids shown in the admin panel.

See all plans

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