BuzzSumo and Prezly are PR tools for communications teams that want to win coverage in online news. BuzzSumo is built for researching what already performs and finding journalists to pitch. Prezly is built for publishing a team's own news from a branded press page. Digital PR and content teams fit BuzzSumo, while teams that already know their journalists fit Prezly.
Pricing: Content Creation $199 a month, PR & Comms $299, Suite $499; annual billing cuts those to $159, $239 and $399. Enterprise $999 a month, annual billing only.
BuzzSumo is a content research and media monitoring tool from Cision for digital PR teams; journalist contact details need the PR & Comms plan or higher.
by Prezly
Pricing: Free 14 day trial; Essential EUR 150 a month, or EUR 100 a month billed annually; Standard EUR 300 or EUR 250; Enterprise quoted.
Prezly is PR software: a hosted online newsroom, a contact CRM and coverage tracking in one. Built for comms teams that bring their own journalist contacts.
PR & Media Monitoring Software features side-by-side
Content Creation $199 a month, PR & Comms $299, Suite $499; annual billing cuts those to $159, $239 and $399. Enterprise $999 a month, annual billing only.
Free 14 day trial; Essential EUR 150 a month, or EUR 100 a month billed annually; Standard EUR 300 or EUR 250; Enterprise quoted.
Choose BuzzSumo if you pitch online publications and need a maintained database of journalists to find the right one. Choose Prezly if you publish your own releases on a branded press page and already own your press contacts. BuzzSumo is bought as paid monthly plans, with higher plans sold by quote. Prezly starts with a free plan, then moves to paid monthly plans, and higher plans are also sold by quote.
A digital PR team hunting for link targets starts from what has already earned shares. BuzzSumo keeps a maintained database of journalists with their contact details, so a pitch reaches the person who covers the beat. It also ranks published articles by engagement, which shows an angle that has worked before anyone commits to it. Journalist contact details need a higher plan than the entry level.
Publishing a launch from start to finish is the job Prezly is built around. It hosts a branded newsroom where a release goes live with embedded images, video and galleries. Prezly also assembles coverage into shareable reports for a client or a board. Its contact list is one the team fills itself rather than a database it rents, though a curated list can be requested.
In reviews from 2020 to 2024, BuzzSumo's users praise how it surfaces trending, high-performing content for topic planning, and they call it easy and reliable day to day. Some find the subscription price high for the value. Prezly's reviewers from 2015 to 2026 like how quick it is to learn, even for colleagues who are not technical. They also value the responsive support and having press contacts and outreach together. Some want more control over how releases and newsrooms look, and clearer contact tagging.
BuzzSumo describes a digital PR and marketing agency that tracks client backlinks and finds trending topics to newsjack for international clients. The agency reports that it scaled its international work, and one client campaign earned placements in several national outlets. Prezly tells of a mobile game developer that packaged stories with media assets and published a branded newsroom for discoverability. The studio tracked how media contacts engaged and reports more clippings by the end of its second quarter.
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