Cision

Cision is a media intelligence company for PR and comms teams; it owns BuzzSumo and Brandwatch, which keep their own names and sign-ups.

Cision sells consumer and media intelligence, engagement and communication software to public relations and communications teams. The company trades as Cision US Inc. It reaches buyers through a group of products, each with its own name, site and login, rather than through one suite sold under the Cision name. BuzzSumo is one of those products. It became part of Cision in 2021, alongside Brandwatch, and it covers content research, influencer discovery, online media monitoring and journalist outreach for content marketing and digital PR teams. BuzzSumo Ltd. still runs it under its own brand, and a buyer subscribes to BuzzSumo directly rather than to a Cision bundle. Brandwatch is the other, acquired on 1 June 2021, and it covers social listening, consumer research, influencer marketing and social media management for insights and brand teams, again on its own site and its own plans. The audience across the group is the same: in-house communications teams, PR and digital agencies, and marketing departments that need to find the people who shape a story and see what is published about them. Each product's own site carries its plans, its sign-up and its support channel, so that is where a team compares what Cision owns.