Local SEO Software

BrightLocal vs Whitespark

Compare BrightLocal and Whitespark side-by-side. See feature differences and pricing in the Local SEO Software category.

Most Features

BrightLocal

by BrightLocal

0.0 (0)

Pricing: No free plan; 14-day trial. One location month to month costs $41/mo Track, $54 Manage, $65 Grow; about 25 percent less billed annually. Price scales with a location slider.

BrightLocal is a local SEO and reputation platform for agencies and multi-location brands: geo-grid rank tracking, citation audits and review campaigns.

15 /17 features Full profile

Whitespark

by Whitespark

0.0 (0)

Pricing: Local Rank Tracker from $14/mo billed annually; Local Ranking Grids from $10/mo; Citation Finder from $39/mo; GBP management $1/location/mo; Reputation Builder $79/location/mo (Sep 2026)

Whitespark is local SEO software for small businesses and agencies: rank tracking, geo-grid scans, citation finding and Google Business Profile management.

5 /17 features Full profile

Feature Comparison

Local SEO Software features side-by-side

Feature	BrightLocal 15/17 features	Whitespark 5/17 features
Directory listing sync Pushes name, address, phone, hours and categories to Google, Apple, Bing, Yelp and data aggregators.	Yes	No
Duplicate listing suppression Finds and suppresses duplicate listings for a location.	Yes	No
Citation audit and NAP consistency Checks name, address and phone across directories and flags mismatches.	Yes	No
Citation building service Manual submission to directories, priced per citation or included in a plan.	Yes	Yes
Geo-grid local rank tracking Map-based rankings at points around a location for chosen keywords.	Yes	Yes
Google Business Profile management Edits business information, hours, categories and attributes from the tool.	Yes	Yes
Google Business Profile post scheduling Schedules posts and offers to one or many profiles.	Yes	No
Bulk multi-location management Edits and reports on hundreds of locations at once.	Yes	Yes
Google Business Profile audit Benchmarks a profile's completeness and signals against competitors.	Yes	No
Local SEO audit Scores a location's site, citations, links and reviews with recommendations.	Yes	No
Apple Maps and Bing Places sync Syncs to Apple Business Connect and Bing Places, not only Google.	Yes	No
Store locator and location pages Hosted or embeddable per-location pages and a store locator.	No	No
Google Business Profile insights reporting Views, searches, calls and direction requests per profile over time.	Yes	No
Embeddable local SEO audit widget A lead-generation widget agencies place on their own site.	Yes	No
Local business schema generation Generates local business structured data for location pages.	No	No
Local listings API Programmatic access to listings, rankings and citations.	Yes	No
Listing edit protection Detects and reverts third-party edits to a Google Business Profile.	Yes	Yes
Overall Rating	0.0 0 reviews	0.0 0 reviews

BrightLocal 15/17 features

Directory listing sync: Yes
Duplicate listing suppression: Yes
Citation audit and NAP consistency: Yes
Citation building service: Yes
Geo-grid local rank tracking: Yes
Google Business Profile management: Yes
Google Business Profile post scheduling: Yes
Bulk multi-location management: Yes
Google Business Profile audit: Yes
Local SEO audit: Yes
Apple Maps and Bing Places sync: Yes
Store locator and location pages: No
Google Business Profile insights reporting: Yes
Embeddable local SEO audit widget: Yes
Local business schema generation: No
Local listings API: Yes
Listing edit protection: Yes

0.0

(0)

Whitespark 5/17 features

Directory listing sync: No
Duplicate listing suppression: No
Citation audit and NAP consistency: No
Citation building service: Yes
Geo-grid local rank tracking: Yes
Google Business Profile management: Yes
Google Business Profile post scheduling: No
Bulk multi-location management: Yes
Google Business Profile audit: No
Local SEO audit: No
Apple Maps and Bing Places sync: No
Store locator and location pages: No
Google Business Profile insights reporting: No
Embeddable local SEO audit widget: No
Local business schema generation: No
Local listings API: No
Listing edit protection: Yes

0.0

(0)

Pricing

BrightLocal

No free plan; 14-day trial. One location month to month costs $41/mo Track, $54 Manage, $65 Grow; about 25 percent less billed annually. Price scales with a location slider.

View plans

Whitespark

Local Rank Tracker from $14/mo billed annually; Local Ranking Grids from $10/mo; Citation Finder from $39/mo; GBP management $1/location/mo; Reputation Builder $79/location/mo (Sep 2026)

View plans

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