Whitespark

Whitespark is local SEO software for small businesses and agencies: rank tracking, geo-grid scans, citation finding and Google Business Profile management.

Whitespark is local SEO software for businesses that need to be found in Google's map results and the local pack. It tracks local rankings, finds citation opportunities, manages Google Business Profiles and collects customer reviews from one account. Whitespark Inc. builds and owns it; the company was founded in Edmonton, Alberta in 2005 and has stayed independent and founder-owned since. Local Rank Tracker reports local pack and organic positions for chosen keywords by location, with competitor data beside them. Local Ranking Grids scans rankings at points around a storefront and maps the result as a grid, so a business sees where it wins and where it fades. Local Citation Finder discovers the directories and sites where competitors are listed, monitors citation growth week by week and exports the findings as CSV or PDF. Local Platform manages Google Business Profiles. It edits business information, hours, categories and services across locations in bulk, and when Google changes a listing it notifies the owner, who can reject the edit with one click. Reputation Builder sends review requests by email and SMS, monitors new reviews across review sites and offers widgets for showing reviews on a website. Whitespark suits a small business owner tracking a few keywords for one location and a local SEO consultant reporting rankings to clients. It also suits an agency running tracking, citations and profiles across many client locations. Multi-location brands use Local Platform to keep every profile consistent and protected from stray edits. It fits teams that want profile control and rank data without a listings-sync subscription, and agencies that hand clients white-label citation exports. Each tool is bought on its own plan, priced per campaign, per account, per credit bundle or per location, under one login at account.whitespark.ca. A typical week in Whitespark starts with a check of where a business ranks across a city, then a hunt for the citation sites a competitor holds and the business does not. It pushes a change of hours or categories to every profile before a holiday and turns recent customers into Google reviews. It reads from and writes to Google Business Profile. It sits beside the Listings Service, Yext Replacement Service and SEO Services that Whitespark's own team delivers as one-time or managed work. The tools are used on their own rather than wired into a wider marketing stack.