Mobile Attribution Software

Apptrove vs Tapstream

Compare Apptrove and Tapstream side-by-side. See feature differences and pricing in the Mobile Attribution Software category.

Apptrove

by Trackier

No reviews yet

Pricing: Essentials gives up to 18,000 install attributions at no cost for the first year only. Advanced (up to 250,000 attributions a year) and Enterprise (over 250,000) are quoted.

Apptrove is Trackier's mobile attribution platform (MMP) for app marketers: install attribution, SKAdNetwork and fraud rules, priced by attribution volume.

13 /18 features Full profile

Tapstream

by Tapstream

No reviews yet

Pricing: Analytics $199 a month for 5,000 daily active users, 30-day trial; Marketing Pro $500 a month or $425 on annual commitment; Expert $1,000 or $850; Enterprise by quote

Tapstream is mobile app attribution software for app marketers, with tracked campaign links, deferred deep links, referral invites and install landing pages.

6 /18 features Full profile

Feature Comparison

Mobile Attribution Software features side-by-side

Feature	Apptrove 13/18 features	Tapstream 6/18 features
Install attribution across ad networks Attributes installs to the click or impression from integrated ad networks by last touch.	Yes	Yes
SKAdNetwork conversion modeling Configures conversion values and models SKAdNetwork postbacks into campaign reports.	Yes	No
Android Privacy Sandbox support Supports attribution through the Android Privacy Sandbox APIs alongside device IDs.	No	No
In-app event and revenue tracking Records purchases and custom events with receipt validation for revenue reporting.	No	Yes
Deep linking and deferred deep links Routes users to in-app content from a link, including after a fresh install.	Yes	Yes
Web-to-app and cross-device attribution Attributes app installs and events to web touchpoints and other devices of the same user.	Yes	No
Re-engagement attribution Attributes app re-opens and in-app conversions to retargeting campaigns.	Yes	No
Ad spend cost aggregation Pulls spend from ad networks by API to report CPI and ROAS alongside attribution.	No	No
Cohort and retention reports Reports retention, LTV and ROAS by install cohort over configurable periods.	Yes	Yes
Configurable attribution windows and models Sets click and view lookback windows and chooses the attribution model per source.	No	No
Built-in install fraud rules Flags click spam, install hijacking and SDK spoofing and can reject those installs.	Yes	No
Raw data export and postbacks Device-level exports, webhooks and partner postbacks for every attributed event.	Yes	Yes
Audience segments synced to ad networks Builds user segments from app events and syncs them to ad networks for targeting.	Yes	No
Uninstall tracking Records uninstalls through silent push and attributes them to the acquiring source.	Yes	No
Server-to-server measurement without an SDK Sends events from your servers to the platform's API instead of embedding an SDK.	Yes	Yes
Streaming TV to app attribution Attributes app installs to CTV or OTT ad exposures through household matching.	Yes	No
Free plan for owned media attribution A permanent free tier that measures organic and owned-media installs.	No	No
Pricing per attributed conversion Paid plans priced per attributed install or conversion rather than by monthly active users.	Yes	No
Overall Rating	No reviews yet	No reviews yet

Apptrove 13/18 features

Install attribution across ad networks: Yes
SKAdNetwork conversion modeling: Yes
Android Privacy Sandbox support: No
In-app event and revenue tracking: No
Deep linking and deferred deep links: Yes
Web-to-app and cross-device attribution: Yes
Re-engagement attribution: Yes
Ad spend cost aggregation: No
Cohort and retention reports: Yes
Configurable attribution windows and models: No
Built-in install fraud rules: Yes
Raw data export and postbacks: Yes
Audience segments synced to ad networks: Yes
Uninstall tracking: Yes
Server-to-server measurement without an SDK: Yes
Streaming TV to app attribution: Yes
Free plan for owned media attribution: No
Pricing per attributed conversion: Yes

No reviews yet

Tapstream 6/18 features

Install attribution across ad networks: Yes
SKAdNetwork conversion modeling: No
Android Privacy Sandbox support: No
In-app event and revenue tracking: Yes
Deep linking and deferred deep links: Yes
Web-to-app and cross-device attribution: No
Re-engagement attribution: No
Ad spend cost aggregation: No
Cohort and retention reports: Yes
Configurable attribution windows and models: No
Built-in install fraud rules: No
Raw data export and postbacks: Yes
Audience segments synced to ad networks: No
Uninstall tracking: No
Server-to-server measurement without an SDK: Yes
Streaming TV to app attribution: No
Free plan for owned media attribution: No
Pricing per attributed conversion: No

No reviews yet

Pricing

Apptrove

Essentials gives up to 18,000 install attributions at no cost for the first year only. Advanced (up to 250,000 attributions a year) and Enterprise (over 250,000) are quoted.

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Tapstream

Analytics $199 a month for 5,000 daily active users, 30-day trial; Marketing Pro $500 a month or $425 on annual commitment; Expert $1,000 or $850; Enterprise by quote

See all plans

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