Tapstream

Tapstream is mobile app attribution software for app marketers, with tracked campaign links, deferred deep links, referral invites and install landing pages.

Tapstream answers a question every app marketer has: which link, ad or campaign brought this install, and what did those users do next. It is an app marketing cloud, with attribution, deep links, referrals and landing pages behind one login. Tapstream Network Inc., an independent company in Victoria, British Columbia, builds and runs it. Tracking reaches the app through SDKs for iOS, Android, Unity, Xamarin, PhoneGap, Titanium and Mac OS X. Analytics is the core module. Each campaign gets a tracked link, and installs from ad network campaigns are reported back to the network automatically. The SDK records in-app purchases on its own and validates their receipts on Tapstream's servers. The Cohorts tab compares campaigns by retention and average revenue per user over time. Onboarding Links add deferred deep links, so a user without the app reaches a fallback first and still opens the promised screen after installing. App Invites runs an incentivized referral program, and Campaign Landers builds landing pages for install campaigns. The people who get the most from it are app marketers and growth leads who have to justify each campaign, together with the developers who add the SDK. Teams that already study behaviour in Mixpanel, KISSmetrics, Google Analytics or Localytics can connect Tapstream to those tools. Agencies running app campaigns for several clients can present results in a white label dashboard. Backend teams that prefer not to ship an SDK can post events through the Event API instead. Campaign work starts with a tracked link for each email, social post or paid placement, so traffic sources can be compared side by side. Results reach the real-time dashboard, and custom events carry whatever parameters the team defines. Those events also leave through the postback system, a CSV download or the Dashboard API for reporting elsewhere. A product launch can pair a Campaign Lander that collects email addresses into MailChimp with an Onboarding link that opens the new feature directly. When a referral push is the goal, App Invites turns existing users into the acquisition channel the marketer is measuring.