Apptrove

Apptrove is Trackier's mobile attribution platform (MMP) for app marketers: install attribution, SKAdNetwork and fraud rules, priced by attribution volume.

Apptrove tells an app marketer which ad, partner or link brought each new user, so budget follows the channels whose installs stay. It is the mobile measurement product of Trackier, the New Delhi company behind a partner marketing platform. Trackier sold it as Trackier MMP until it introduced the Apptrove name in 2023. One dashboard covers Android, iOS, web and connected TV campaigns. Attribution matches each install to the click or impression before it, and re-engagement attribution credits retargeting that brings a user back. For iOS, SKAN Conversion Studio sets conversion values and the SKAN Analytics dashboard reports SKAdNetwork results. Direct and deferred deep links open the right screen, and Smart Script and Smart Banners carry web visitors into the app with their source attached. Fraud Shield applies validation rules before attribution and rejects installs from fake devices and spoofed SDKs. Cohort Report, Retention Report, Audience Builder and silent push uninstall tracking follow each user group after the install. Apptrove is built for app developers at three stages, and its plans follow that path. Independent developers start on Essentials through self-serve signup. Medium-sized developers move to Advanced and large developers and brands to Enterprise, both sized by yearly attribution volume and agreed with sales. Its industry focus spans travel, finance, OTT and CTV, food and drink, and e-commerce apps. A user acquisition manager starts the day in the dashboard, checking which partners delivered installs and which Fraud Shield rejected. Campaigns on Google Ads, Facebook Ads and Apple Ads report into one attribution record, so no network grades its own results. To win back lapsed users, a team builds a segment in Audience Builder, uploads it to Google Ads by API and measures the return as re-engagement. Integrations with Mixpanel, CleverTap and MoEngage let analytics and messaging teams work from the same install source. Streaming apps extend the same record to the television, matching installs to connected TV ad exposures by IP address and device signals.