Mobile Attribution Software

Adjust vs Apptrove

Compare Adjust and Apptrove side-by-side. See feature differences and pricing in the Mobile Attribution Software category.

Adjust

by AppLovin

No reviews yet

Pricing: Base is free for up to 12 months at up to 1,500 monthly conversions; Core and Enterprise are quoted by annual conversion volume, with Growth Solutions as paid add-ons.

Adjust is a mobile measurement and attribution platform for app marketers, owned by AppLovin and priced by annual conversion volume.

15 /18 features Full profile

Apptrove

by Trackier

No reviews yet

Pricing: Essentials gives up to 18,000 install attributions at no cost for the first year only. Advanced (up to 250,000 attributions a year) and Enterprise (over 250,000) are quoted.

Apptrove is Trackier's mobile attribution platform (MMP) for app marketers: install attribution, SKAdNetwork and fraud rules, priced by attribution volume.

13 /18 features Full profile

Feature Comparison

Mobile Attribution Software features side-by-side

Feature	Adjust 15/18 features	Apptrove 13/18 features
Install attribution across ad networks Attributes installs to the click or impression from integrated ad networks by last touch.	Yes	Yes
SKAdNetwork conversion modeling Configures conversion values and models SKAdNetwork postbacks into campaign reports.	Yes	Yes
Android Privacy Sandbox support Supports attribution through the Android Privacy Sandbox APIs alongside device IDs.	No	No
In-app event and revenue tracking Records purchases and custom events with receipt validation for revenue reporting.	Yes	No
Deep linking and deferred deep links Routes users to in-app content from a link, including after a fresh install.	Yes	Yes
Web-to-app and cross-device attribution Attributes app installs and events to web touchpoints and other devices of the same user.	Yes	Yes
Re-engagement attribution Attributes app re-opens and in-app conversions to retargeting campaigns.	Yes	Yes
Ad spend cost aggregation Pulls spend from ad networks by API to report CPI and ROAS alongside attribution.	Yes	No
Cohort and retention reports Reports retention, LTV and ROAS by install cohort over configurable periods.	Yes	Yes
Configurable attribution windows and models Sets click and view lookback windows and chooses the attribution model per source.	Yes	No
Built-in install fraud rules Flags click spam, install hijacking and SDK spoofing and can reject those installs.	Yes	Yes
Raw data export and postbacks Device-level exports, webhooks and partner postbacks for every attributed event.	Yes	Yes
Audience segments synced to ad networks Builds user segments from app events and syncs them to ad networks for targeting.	Yes	Yes
Uninstall tracking Records uninstalls through silent push and attributes them to the acquiring source.	No	Yes
Server-to-server measurement without an SDK Sends events from your servers to the platform's API instead of embedding an SDK.	Yes	Yes
Streaming TV to app attribution Attributes app installs to CTV or OTT ad exposures through household matching.	Yes	Yes
Free plan for owned media attribution A permanent free tier that measures organic and owned-media installs.	No	No
Pricing per attributed conversion Paid plans priced per attributed install or conversion rather than by monthly active users.	Yes	Yes
Overall Rating	No reviews yet	No reviews yet

Adjust 15/18 features

Install attribution across ad networks: Yes
SKAdNetwork conversion modeling: Yes
Android Privacy Sandbox support: No
In-app event and revenue tracking: Yes
Deep linking and deferred deep links: Yes
Web-to-app and cross-device attribution: Yes
Re-engagement attribution: Yes
Ad spend cost aggregation: Yes
Cohort and retention reports: Yes
Configurable attribution windows and models: Yes
Built-in install fraud rules: Yes
Raw data export and postbacks: Yes
Audience segments synced to ad networks: Yes
Uninstall tracking: No
Server-to-server measurement without an SDK: Yes
Streaming TV to app attribution: Yes
Free plan for owned media attribution: No
Pricing per attributed conversion: Yes

No reviews yet

Apptrove 13/18 features

Install attribution across ad networks: Yes
SKAdNetwork conversion modeling: Yes
Android Privacy Sandbox support: No
In-app event and revenue tracking: No
Deep linking and deferred deep links: Yes
Web-to-app and cross-device attribution: Yes
Re-engagement attribution: Yes
Ad spend cost aggregation: No
Cohort and retention reports: Yes
Configurable attribution windows and models: No
Built-in install fraud rules: Yes
Raw data export and postbacks: Yes
Audience segments synced to ad networks: Yes
Uninstall tracking: Yes
Server-to-server measurement without an SDK: Yes
Streaming TV to app attribution: Yes
Free plan for owned media attribution: No
Pricing per attributed conversion: Yes

No reviews yet

Pricing

Adjust

Base is free for up to 12 months at up to 1,500 monthly conversions; Core and Enterprise are quoted by annual conversion volume, with Growth Solutions as paid add-ons.

See all plans

Apptrove

Essentials gives up to 18,000 install attributions at no cost for the first year only. Advanced (up to 250,000 attributions a year) and Enterprise (over 250,000) are quoted.

See all plans

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