CTV Advertising Platforms

Adwave vs Roku Ads Manager

Compare Adwave and Roku Ads Manager side-by-side. See feature differences and pricing in the CTV Advertising Platforms category.

Adwave

by Adwave

No reviews yet

Pricing: Prepaid daily budget from $30 to $10,000 a day, no subscription or contract; agency licenses from $499 a month, media at cost; $60 starter credit for individual signups.

Adwave is a self-serve CTV advertising platform for small businesses that turns a website into TV, search and social campaigns paid from a prepaid wallet.

8 /16 features Full profile

Roku Ads Manager

by Roku

No reviews yet

Pricing: Pay as delivered on a dynamic CPM that varies with campaign setup, optional max bid; $500 minimum lifetime budget per campaign; billed by card or invoice, never upfront.

Roku Ads Manager is Roku's self-serve CTV advertising platform for businesses buying streaming TV ads on a pay-as-delivered CPM, with no managed contract.

9 /16 features Full profile

Feature Comparison

CTV Advertising Platforms features side-by-side

Feature	Adwave 8/16 features	Roku Ads Manager 9/16 features
Self-serve CTV campaign builder Launches streaming TV campaigns from a self-serve interface without a managed-service contract.	Yes	Yes
App and channel-level delivery reporting Reports impressions and results per streaming app, channel or network the ad ran on.	Yes	No
App and network inclusion lists Chooses or excludes specific streaming apps and networks before the campaign launches.	No	No
Live sports inventory access Buys ad slots inside live sports and live event streams, not only on-demand content.	No	No
Household-level frequency capping Caps exposures per household across every device in the home, not only per device.	No	Yes
Household graph for cross-device matching Matches TV exposures to phones and laptops in the same household for attribution.	Yes	No
Website visit and conversion attribution from CTV Ties site visits, sign-ups or purchases to households exposed to the ad through a pixel.	Yes	Yes
App install attribution through MMPs Sends exposures to mobile measurement partners so app installs can be attributed to CTV.	No	Yes
Incremental lift measurement Holdout or geo tests that report incremental conversions caused by the CTV campaign.	Yes	No
CTV outcome-based bidding Bids optimize toward a cost-per-visit, CPA or ROAS goal rather than impressions alone.	No	Yes
Retargeting site visitors on CTV Serves TV ads to the households of website visitors captured by a pixel.	Yes	Yes
Third-party audience segments for CTV Licenses demographic, interest or purchase-based segments from data providers for TV targeting.	Yes	No
CTV creative A/B testing Rotates two or more spots in one campaign and reports outcomes per creative.	No	Yes
Creative transcoding for TV specs Hosts, compresses and transcodes a spot to each publisher's broadcast specification.	No	No
Reach and frequency forecasting for CTV Predicts household reach and average frequency for a budget before the campaign runs.	No	Yes
No minimum spend commitment Campaigns can run without a contractual minimum, with a published low daily budget floor.	Yes	Yes
Overall Rating	No reviews yet	No reviews yet

Adwave 8/16 features

Self-serve CTV campaign builder: Yes
App and channel-level delivery reporting: Yes
App and network inclusion lists: No
Live sports inventory access: No
Household-level frequency capping: No
Household graph for cross-device matching: Yes
Website visit and conversion attribution from CTV: Yes
App install attribution through MMPs: No
Incremental lift measurement: Yes
CTV outcome-based bidding: No
Retargeting site visitors on CTV: Yes
Third-party audience segments for CTV: Yes
CTV creative A/B testing: No
Creative transcoding for TV specs: No
Reach and frequency forecasting for CTV: No
No minimum spend commitment: Yes

No reviews yet

Roku Ads Manager 9/16 features

Self-serve CTV campaign builder: Yes
App and channel-level delivery reporting: No
App and network inclusion lists: No
Live sports inventory access: No
Household-level frequency capping: Yes
Household graph for cross-device matching: No
Website visit and conversion attribution from CTV: Yes
App install attribution through MMPs: Yes
Incremental lift measurement: No
CTV outcome-based bidding: Yes
Retargeting site visitors on CTV: Yes
Third-party audience segments for CTV: No
CTV creative A/B testing: Yes
Creative transcoding for TV specs: No
Reach and frequency forecasting for CTV: Yes
No minimum spend commitment: Yes

No reviews yet

Pricing

Adwave

Prepaid daily budget from $30 to $10,000 a day, no subscription or contract; agency licenses from $499 a month, media at cost; $60 starter credit for individual signups.

See all plans

Roku Ads Manager

Pay as delivered on a dynamic CPM that varies with campaign setup, optional max bid; $500 minimum lifetime budget per campaign; billed by card or invoice, never upfront.

See all plans

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