Adwave

Adwave is a self-serve CTV advertising platform for small businesses that turns a website into TV, search and social campaigns paid from a prepaid wallet.

Adwave lets a local business run ads on streaming television without hiring an agency, a production crew or a media buyer. It reads the company's website, proposes who to reach, prepares the ads and places them on TV alongside search and social. Adwave Digital, Inc. builds and operates it as an independent company. The business approves every ad before launch and controls the daily spend. The work starts with Analyze your site, which turns a web address into Buyer Profiles, the customer groups a campaign should reach. Creative then prepares image, video and TV ads from the products and services on that site. Channels places one campaign across TV, Google Search, YouTube, Facebook, Instagram, Reddit and mobile apps, with TikTok in early access. A first-party tracking tag records visits and conversions, matches TV views to households and builds retargeting audiences from site visitors. Autopilot rebalances the budget every day, and the Lift scorecard compares exposed and holdout groups once enough budget sits in a holdback. Adwave is designed for owners of local shops, restaurants, home services, healthcare practices and real estate firms who want television in the mix without learning separate ad platforms. Marketing teams use it to keep creative, buying and reporting connected around a single campaign. An individual business funds a prepaid wallet and sets one daily budget, with no subscription or contract, and campaigns pause when the wallet runs dry. Agencies and consultants buy a monthly license instead, run client workspaces under their own logo and colors, and pay for media at cost. A typical campaign introduces a business on TV and social, then reaches the same customers in search when they look for what it sells. Store owners connect Shopify or WooCommerce so purchases count as results, and the Performance tab shows where each platform delivered. Developers can drive the same campaigns through the Adwave API, and an AI assistant can work on an account through the Adwave MCP server. Agencies use the client workspaces to run small local campaigns for each client under their own name.