Surfer

Surfer is an SEO content tool that grades drafts against ranking pages, audits existing content and tracks brand mentions in AI answers.

Surfer is an SEO content tool that scores a draft against the pages already ranking for a target keyword, then tells the writer which terms, headings and structure the top results share. That Content Score is the product; everything else feeds it or follows from it. Surfer has been part of Positive Group, the French SaaS publisher, since 28 October 2025, and it still operates as Surfer sp. z o.o. in Wroclaw, Poland. The Content Editor grades a draft in real time with term and structure suggestions, Outline Builder writes the brief, and Surfer AI generates a first draft, with bulk article generation for a whole topic cluster and an AI text Humanizer and plagiarism checker afterwards. Custom Voice keeps a brand's tone, custom templates and Brand Knowledge workspaces hold the house rules, and live collaboration with comments and mentions and version history run the editorial back and forth. Keyword research reports volume, intent and difficulty, and Topical Map clusters a seed keyword into covered and uncovered subtopics. Content Audit connects to Google Search Console and lists existing pages with position, traffic and their current score, with rank drop detection, a cannibalization report and one-click internal linking. AI Tracker records how often a brand is named in ChatGPT, Perplexity, Google AI Mode, AI Overviews and Gemini answers, with share of voice against named competitors. WordPress one-click export, a Google Docs integration, Contentful sync, Zapier, a REST API, an MCP server for ChatGPT, white-label shared reports, the Rank Tracker add-on with SERP features and the free Keyword Surfer Chrome extension complete the toolset. Surfer suits SEO teams rewriting pages that lost rankings, content teams publishing into WordPress, agencies that need white-label client reports, brands tracking mentions in ChatGPT and AI Overviews, in-house writers who need an SEO brief before drafting, affiliate and ecommerce sites with large content libraries, and freelance SEO consultants with a handful of clients. It is sold on the Discovery, Standard, Pro and Peace of Mind tiers, billed monthly or annually and sized by seats, documents and tracked pages, with AI Search Analytics as a track-only plan and Enterprise quoted by sales. Rank Tracker and Surfer AI articles are bought as add-ons, a card-backed trial opens the Pro tier, and the plan cards list every tier. In daily use Surfer grades a draft before it is published, refreshes the pages that slipped in the results, plans a topic cluster from one seed keyword, finds pages competing for the same query, audits a domain for quick wins, tracks whether AI assistants name the brand and produces a client-branded content report. It sits beside a backlink tool, a site crawler and a content operations platform rather than replacing them.