Iconosquare

Iconosquare is social media management software for Instagram, TikTok and LinkedIn teams that lead with analytics, scheduling and client reporting.

Iconosquare is social media management software for teams whose social results have to be measured as closely as they are published. It is made by Iconosquare SAS in Limoges, France, and joined Positive Group, the software publisher that announced the acquisition on 19 May 2026. One account covers planning, publishing, analytics, reporting and conversations for Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, Threads and YouTube. The platform is organised around the numbers a social team is asked for at the end of the month. The Scheduler holds a social media calendar where posts for every connected profile are planned, previewed and published, with first comment scheduling for Instagram and a tagged media library to draw from. Analytics reports reach, engagement and follower growth, with custom dashboards, a best time to post view and an interactive Instagram feed preview. Reporting turns those metrics into automated reports that can carry an agency's own branding, and Listening tracks a competitor's posting frequency and engagement beside the brand's own accounts. Conversations collects comments, direct messages and mentions in one inbox, AI tools draft, rewrite and translate captions and hashtags, and Uma, the AI Analyst, answers questions about performance in plain language. Iconosquare fits social media managers, in-house marketing teams and agencies that report to clients, and it suits brands whose audience sits mainly on Instagram and TikTok. Smaller teams run it on a few profiles with one login, while agencies use profile groups, approval workflows and branded reports to keep client work separate. Teams that run paid social in an ads platform and their link in bio elsewhere still get what they came for, because the product stays on organic publishing and measurement. It is sold as flat monthly plans, and moving up a tier raises the social profile count, the seats and the monthly post volume. In daily use this is where a week of content is planned, scheduled and then checked once it has published. Teams reach for it to prove a campaign worked, to watch a competitor's growth, to clear a backlog of Instagram comments and to draw a winner from a giveaway with the Instagram Giveaway Picker. Zapier connects it to the rest of a stack, so it sits beside the design tool that makes the assets, the ads platform that runs the paid side and the ecommerce or CRM system that holds the customer data. Iconosquare keeps its own site, help center and plans under the Iconosquare SAS name in Limoges rather than being sold as part of a group bundle.