Zoho CRM is a sales CRM for small and mid-sized teams, with a free edition for 3 users and paid tiers adding forecasting, CPQ and territory management.
Zoho CRM is a customer relationship management platform for sales teams that want their pipeline, their email and their reporting in one place. It is made by Zoho Corporation, the Chennai-based software company that has sold business applications under the Zoho name since 2009. The product is sold and priced on its own, and it runs behind the same account as the rest of Zoho's applications. Teams buy it to replace the spreadsheet and the shared inbox that stop working once several reps chase the same deals. Sales force automation carries the daily record keeping: contacts and accounts, tasks, meetings and calls, multiple sales pipelines, forecasting and territory management. Lead management adds capture forms, lead enrichment and nurturing across the channels a buyer answers on. Process automation handles the repeatable work through workflow rules, Cadences, Blueprint, Journey Orchestration and Kiosk Studio, and CPQ turns the products on a deal into a priced quote. Customization is where the product stretches, with Canvas to redraw the interface, Client Script to add logic in the browser, and custom modules and page layouts for records the standard ones do not fit. Zoho CRM suits small and mid-sized sales teams that would rather configure a CRM themselves than hire someone to do it, and it fits companies already running Zoho Desk, Campaigns or Books, because those sit behind the same login. A free edition covers a very small team, and the paid editions gate capability by tier rather than by seat count: quoting arrives in the middle tier, territory management and customer portals higher up. Pricing is per user per month, on monthly or annual billing. Reps work it from a dashboard in the morning and a phone in the afternoon, since the iOS and Android apps carry the same records for reps selling in the field. It connects to Gmail and Outlook for mail and calendar, to Google Ads for campaign spend, and to the rest of a stack through REST APIs and prebuilt integrations, which is how teams wire in a legacy or homegrown system. Zia, the AI built across Zoho's range, makes recommendations, automates follow-ups, flags anomalies and reads incoming email for the sales team.
Features
- Included: Visual sales pipeline
- Included: Contact and company records
- Included: Two-way email sync with Gmail and Outlook
- Not included: Calendar sync and booking links
- Included: Activity and task logging
- Included: CRM workflow automation
- Included: Custom fields and objects
- Included: Lead capture web forms
- Included: Weighted pipeline forecast
- Included: Custom reports and dashboards
- Included: Quotes generated from a deal
- Included: Territory assignment rules
- Not included: Duplicate detection and merge
- Included: Native mobile CRM app
- Not included: Role-based record permissions
- Included: CRM REST API and webhooks
- Included: Free CRM plan
- Included: AI-generated record summaries
Additional Features
- Multiple sales pipelines
- Gmail and Outlook integration
- Tasks, meetings and calls
- Workflow automation
- Assignment rules
- Cadences
- Blueprint process automation
- Journey orchestration
Best for
- Small and mid-sized sales teams buying their first real CRM
- Companies already running Zoho Desk, Campaigns or Books
- Admins who want to configure a CRM without hiring a developer
- Sales managers who need a forecast out of the open pipeline
- Businesses selling through several teams or territories
- Field and inside reps who work from a phone
- Teams that want quoting inside the CRM rather than beside it
- Very small teams testing a CRM on a 3 user edition
Use cases
- Tracking deals through multiple sales pipelines
- Capturing leads from a website form
- Logging calls, meetings and tasks against a contact
- Automating follow-ups with Cadences
- Building a priced quote from the products on a deal
- Assigning records to teams by territory
- Reporting on open pipeline in a dashboard
- Syncing sales email from Gmail or Outlook
- Adding a custom module for a record type the standard ones miss
- Running a repeatable sales process as a Blueprint
- Working the pipeline from an iOS or Android phone
- Connecting a homegrown app through the REST API
Screenshots & Videos
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