Wufoo

Wufoo is SurveyMonkey's hosted online form builder for teams that need conditional logic, file uploads, payment fields and webhooks.

Wufoo is a hosted online form builder for teams that need a working web form without writing code or running a server. It covers registration forms, application forms, contact forms, order forms and payment forms, each published on a page of its own or embedded in an existing site. The product belongs to SurveyMonkey Inc. and is sold separately from the SurveyMonkey survey platform. Forms are assembled from a field library and a gallery of ready-made templates, then styled and published. Conditional logic shows, hides and skips fields and whole pages as answers come in, and hidden fields and URL parameters carry values into a submission from the link that opened it. File upload fields accept attachments, and payment fields turn a form into a checkout on the higher plans. Forms go out as a shareable link or through a JavaScript embed snippet. Each entry can trigger an email to the team and a confirmation email to the person who filled it in, a WebHook that POSTs the entry to another application, and an entry report inside the account. Wufoo fits small teams, single site owners and departments inside larger organisations that want a form live the same day and do not need a workflow tool behind it. It suits marketing, events, recruiting and support teams collecting structured information from the public, and developers who want submissions pushed straight into their own systems. Existing SurveyMonkey customers use it for the web forms their survey tool is not built for. Plans are sold per account rather than per seat, and each tier sets how many forms, entries, users, API requests and gigabytes of file storage the account gets. In practice the forms sit on a marketing site, an intranet page or an emailed link, and the entries are read in the account, pushed out by WebHook or pulled through the API into whatever holds the data next. Teams pair it with a payment processor for order and registration forms, with their own analytics on the pages that host the embeds, and with SurveyMonkey where the same organisation also runs surveys. The form is usually the front door to a process that carries on in email, a spreadsheet or a CRM.