Vimeo is an ad-free video hosting and streaming platform for marketing teams and creators, and it is owned by Bending Spoons.
Vimeo is an ad-free video hosting and streaming platform for teams and creators who publish video on their own pages rather than on a social feed. It keeps the upload, the player, the privacy settings and the audience data in one account, so a product page or a help centre can carry video without sending viewers elsewhere. Vimeo joined Bending Spoons, the Milan company that buys and keeps established digital products, in November. The player shows no advertising before, during or after a video, on every plan including the free one. Uploads land in a library with folders, review tools and file transfer, so a cut can collect timestamped comments before anyone publishes it. The player takes custom colours, controls, a logo and a watermark, and adaptive streaming renders each view at the quality the viewer's connection allows, up to 4K. Automatic captions and multilingual subtitles are generated for hosted videos. Privacy covers passwords, unlisted links and domain-level embed restrictions, with folder permissions for a team. Marketing tools add lead capture, calls to action and custom cards inside the player, plus branded galleries and playlists. Analytics report retention second by second, so a team can see where viewers stop. The screen recorder captures a walkthrough straight into the same library, and hosted live events stream through the same player with Q&A, polls, chat, DVR and scheduled simulive. Vimeo fits marketing teams, in-house producers and creators who want video on their own domain under their own branding. Support and product teams use it for help libraries where passwords and domain limits matter. Agencies use the player branding and galleries to deliver work under a client's name. Companies running webinars and hosted live events sit on the higher tier, and enterprises that need SAML single sign-on, SCIM provisioning and custom permissions are served by a quoted plan. It is bought as one subscription per account, monthly or annually, with a seat count and a storage allowance that rise by tier. The work lands on landing pages, help centres, internal libraries and event pages. Teams embed the player in a CMS, pass viewer data to HubSpot or Salesforce for follow-up, upload from Adobe Premiere Pro at the end of an edit, and share links through Slack, Zoom or Microsoft Teams. Video that has to live on a company's own domain goes here; a social channel still handles the reach.
Features
- Included: Brandable embeddable player
- Included: Ad-free player without vendor branding
- Included: Adaptive bitrate playback
- Included: Password and domain playback restrictions
- Not included: Per-viewer engagement heatmaps
- Included: In-video calls to action and lead forms
- Included: Auto-generated captions on hosted videos
- Not included: Video SEO with schema markup and sitemaps
- Included: Playlists and hosted channel pages
- Not included: Thumbnail and video A/B testing
- Included: Viewer data sync to CRM and email
- Included: Built-in screen and webcam recording
- Included: Live event streaming to the same player
- Not included: Scheduled publishing and expiry
- Included: Team seats with folder permissions
- Not included: Upload and metadata API
- Included: Single sign-on for team members
- Included: Free plan with limited storage
Additional Features
- Ad-free player on every plan
- Customizable player colours and controls
- Custom player logo and watermark
- Adaptive streaming by connection speed
- Up to 4K playback
- Automatic captions
- Multilingual subtitles
- Password privacy and unlisted links
Best for
- Marketing teams embedding video on their own website
- In-house video producers sharing cuts for review
- Creators who want no advertising around their work
- Agencies delivering video under a client's branding
- Support and product teams publishing help videos
- Teams running webinars and hosted live events
- Companies that need SAML single sign-on on video accounts
- Solo publishers who fit inside one seat
Use cases
- Hosting product videos on a company website
- Embedding an ad-free player in a landing page
- Capturing leads from a form inside the video
- Publishing a branded video gallery for a campaign
- Running a hosted webinar with Q&A and polls
- Streaming one live event to several destinations
- Broadcasting a recorded file as a scheduled simulive event
- Recording a screen walkthrough for a customer
- Sharing a cut with reviewers for timestamped comments
- Passing watch data into HubSpot or Salesforce
- Password-protecting an internal all-hands recording
- Adding captions and subtitles for multilingual viewers
- Tracking drop-off with engagement heat maps
- Transferring large source files to a collaborator
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