ReferralCandy

ReferralCandy runs referral and affiliate programs for Shopify stores, for a flat monthly fee plus a success fee that drops as revenue grows.

ReferralCandy runs referral and affiliate marketing programs for ecommerce stores, mainly on Shopify, Shopify Plus, BigCommerce, WooCommerce and Magento. Each customer gets a referral link and a matching coupon code, ReferralCandy tracks the click or the code at checkout, attributes the sale and pays a reward to both the customer and the friend they referred. It is built and run by Anafore Pte. Ltd., a Singapore company that has operated it since 2010. Referral links and coupon codes with two-sided rewards for referrer and friend are the core, with post-purchase referral prompts on the order confirmation page and referral invite emails that ask customers to share. The same dashboard runs affiliate and creator programs, with tiered and per-campaign affiliate commissions, recurring commissions on subscription renewals, a branded affiliate and advocate portal and a creative assets library for affiliates. Automated payouts run through PayPal, bank transfer and Tremendous, a commission hold and approval period protects against returns, and automated referral fraud detection flags self-referrals and velocity spikes. Native Shopify, BigCommerce, WooCommerce and Magento tracking and server-to-server postback tracking record the sales, and Klaviyo, Mailchimp, Customer.io, Recharge and Zapier carry the messaging and the subscriptions. ReferralCandy suits Shopify and Shopify Plus direct-to-consumer brands, brands running combined referral and affiliate or creator programs, merchants who want fraud detection and payouts handled without engineering work, and brands whose referred revenue is growing, since the success fee rate drops at each tier. It is sold on the Basic, Grow, Scale and Enterprise plans as a flat monthly fee plus a success fee on a new customer's first orders, all with the same feature set and Enterprise adding dedicated onboarding and an account manager, with an additional store as a flat add-on and a trial that asks for no card. Once installed, ReferralCandy prompts a referral on the order confirmation page, runs an affiliate and creator commission program, pays recurring commissions on subscription renewals, drives Shopify repeat-purchase and loyalty campaigns and takes over a program migrating off Mention Me, Friendbuy, Smile or Refersion. The store platform, the email tool and the payment processor all stay; ReferralCandy tracks and pays on top of them.