ReferralCandy vs Yotpo

Choose ReferralCandy if you want affiliate and creator commissions paid out alongside customer referrals. Choose Yotpo if you want product reviews and a points program with reward levels on one contract. ReferralCandy bills monthly, and its top tiers need a quote. Yotpo starts with a free plan before monthly charges, and its top tiers also need a quote.

A brand that pays partners as well as customers gets the most from ReferralCandy. It pays a commission on every renewal of a subscription, which suits stores selling recurring orders. It also gives partners a branded portal where they follow their own clicks and earnings. One limit is that its setup, menus and back end can feel confusing at first.

Yotpo fits stores that would rather buy reviews and loyalty together. It sends review requests after an order and syndicates the reviews to shopping channels and retailers. It also runs points and tiered rewards, with a hosted rewards page. One limit is that useful features sit on higher plans.

Users of ReferralCandy value helpful support for setup and migration, and they like how easily it connects to Shopify and then runs on its own. They want more room to customize templates and landing pages, and report that some tool connections need troubleshooting. Yotpo's reviewers like quick setup and easy collection of reviews and photos, which they say helps conversion and trust. They complain that support is slow, that billing and cancellation get disputed, and that widgets and emails are hard to customize.

ReferralCandy describes an online brand selling a smart digital display, which found paid ads and influencers ineffective and moved to referrals. A sizeable share of the brand's customers then came through a friend's referral. One Yotpo customer, a bedding seller, handles its customer reviews on the platform. It gets a big haul of top-rated reviews and an above average rate of shoppers who leave one.