Qualaroo is a ProProfs survey and customer feedback tool for website, in-app and prototype surveys, with IBM Watson sentiment scoring of open-text answers.

Qualaroo asks website visitors and app users short questions at the moment they act, so a team learns what people think while they are still on the page. It is a ProProfs product with its own site at qualaroo.com, and it has collected user experience insights since 2010. Its surveys appear inside a website, a mobile app or a prototype, and the same account also sends surveys by link and email. Nudges are the core format: survey panels placed on chosen website pages, with Advanced Targeting deciding which visitors see them and how often. Mobile In-App Nudges carry the same idea into iOS and Android apps, and Nudge for Prototypes puts questions inside a design under test. The AI Survey Creator drafts a survey to start from, and Question Branching changes the next question based on an earlier answer. Sentiment Analysis by IBM Watson scores open-text comments for sentiment, keywords and emotion, while a Word Cloud shows the ideas that recur. Survey Maker adds web forms shared by link, QR code, email or social post. Product managers and UX researchers use Qualaroo to ask users about a feature, a flow or a prototype without leaving the product. Marketers place exit surveys and page-level Nudges to learn why visitors leave a page. Mobile teams reach iOS and Android users in the app rather than sending them to a separate form. ProProfs offers it to startups and small businesses as well as to established companies and enterprises. A site with an international audience can survey each visitor in their preferred language. A common job is measuring Net Promoter Score on a live site or inside an app, with CSAT and CES surveys built from ready templates. Responses export to CSV or leave through the REST Reporting API and an integration that posts each new reply to an endpoint. Leads and survey data can land in a Salesforce custom object, and survey events can be recorded in Intercom beside its messages. That suits teams who want the reason behind a click from the person who made it.

Pricing

View plans
  • Free

    Free

    • Forever free, up to 50 responses
    • 500 email sends and 10,000 pageviews included
    • For startups and small businesses
  • Business

    Custom pricing

    • Price on request; view the plan or schedule a demo
    • For established businesses and enterprises
    • Unlimited Nudges and surveys
    • Unlimited domains
    • Unlimited administrators and creators
    • NPS, CSAT, CES and more
    • Nudge Placement and Advanced Targeting
    • Identify API for targeting
    • Mobile Nudges and in-app surveys for iOS and Android
    • Nudge for Prototypes
    • Sentiment Analysis by IBM Watson
    • Exit surveys, branching and skip logic
    • 20+ question types and 100+ ready-to-use templates
    • Email notifications, integrations, reports and analytics
    • Survey Maker web forms and surveys included at no extra cost
    • White Label Package add-on at $300 a year removes the Powered By links
    • Paid by Visa, MasterCard or American Express; no PayPal
    • ACH or cheque above $3,000, with a $100 processing fee
  • Customer Delight Suite

    Custom pricing

    • Starts at $499 a month, sold after a demo
    • Qualaroo bundled with ProProfs Live Chat, Knowledge Base, Survey Maker and Help Desk

Features

  • Included: Drag-and-drop survey builder
  • Included: Skip logic and branching
  • Not included: Answer piping and hidden fields
  • Included: NPS, CSAT and CES templates
  • Included: Email survey distribution
  • Included: Website and in-app survey intercepts
  • Not included: SMS survey delivery
  • Included: Link, QR and kiosk collection
  • Not included: Question randomisation and quotas
  • Included: Multilingual surveys
  • Not included: Custom survey branding and domain
  • Not included: Real-time response dashboards
  • Included: Open-text sentiment analysis
  • Not included: Response alerts and follow-up
  • Included: Survey response export and API
  • Not included: CRM and help desk triggered surveys
  • Not included: Survey response throttling
  • Included: Free plan for surveys

Additional Features

  • AI Survey Creator
  • Website Nudges with Nudge Placement
  • Sideform surveys embedded on a website
  • Mobile In-App Nudges for iOS and Android
  • Nudge for Prototypes
  • Exit surveys
  • Question Branching
  • Advanced Targeting by page, behaviour and user segment
  • Identify API for targeting by user data
  • Sentiment Analysis by IBM Watson
  • Word Cloud of free-form answers
  • Survey Maker web forms and surveys
  • Survey sharing by link, QR code, email or social post
  • Surveys in more than 100 languages
  • 20+ question types including matrix questions
  • 100+ ready-to-use survey templates
  • NPS, CSAT and CES surveys
  • CSV export of responses
  • Link Survey API and REST Reporting API
  • Salesforce custom object sync of leads and survey data
  • Intercom survey event recording
  • Endpoint posting of each new survey reply

Best for

  • Product teams asking users about a feature inside a web app
  • UX researchers collecting feedback on a prototype under test
  • Marketers asking leaving visitors an exit survey
  • Mobile teams surveying iOS and Android users in the app
  • Startups and small businesses starting on a forever-free plan
  • Established companies and enterprises surveying across many domains
  • Teams that want open-text answers scored for sentiment
  • Sites with visitors in several languages

Use cases

  • Collecting feedback from visitors on a specific website page
  • Asking an exit survey before a visitor leaves
  • Measuring Net Promoter Score on a site or in an app
  • Running CSAT and CES surveys
  • Surveying mobile app users in iOS and Android apps
  • Gathering feedback inside a prototype
  • Capturing UX insights with targeted in-product questions
  • Sending survey links by email or QR code
  • Scoring open-text comments for sentiment and keywords
  • Launching survey campaigns to chosen user segments
  • Exporting responses to CSV for analysis
  • Sending leads and survey data into Salesforce

Screenshots & Videos

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Qualaroo Homepage With Feedback Headline
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Qualaroo Homepage With Feedback Headline

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