Postalytics

Postalytics is direct mail automation software for marketers who trigger postcards and letters from HubSpot, Salesforce or an API, tracked piece by piece.

Postalytics is direct mail automation software that lets marketing teams create, print, mail and track postcards and letters from a browser, the way they already run email. It removes the print-shop quotes, list hand-offs and spreadsheet tracking that make traditional direct mail slow to launch and hard to measure. Every piece is printed and mailed through the Postalytics print network, so a customer needs no printer or mail house of its own. Postalytics Inc., an independent company in Rockland, Massachusetts, has built and operated the platform since 2017. The Direct Mail Designer is a browser editor with a template library for postcards, letters and self-mailers, and the Template Proofer produces a proof before a design is finalized. Flows builds multi-touch campaigns that fire from HubSpot, Salesforce or other integration events, with A/B testing, routing and suppression built in, while Triggered Direct Mail Drip campaigns send a timed series of pieces after a single trigger. Each piece carries a USPS Intelligent Mail Barcode, so the Activity Report shows where every mailer is in the postal stream beside the response captured by personalized URLs and QR codes. The Direct Mail API and Direct Mail Webhooks let developers create pieces and receive mail events in their own systems, and MailBack turns anonymous website visitors into addressed postcards. Suppression lists, consumer mailing list purchase and the Savings Analysis Report cover the list and budget side. It is built for marketers who already run campaigns from HubSpot or Salesforce and want the postal channel to fire from the same workflows, for B2C lead-generation teams mailing purchased consumer lists, and for agencies that run mail for clients under their own brand through the Agency Edition. Nonprofits can choose nonprofit postage where eligible, and developers can add mail to an application through the API without opening the campaign tools. Teams new to direct mail can start on the Free plan with one login and no minimum order, and grow into unlimited logins with access controls. Postalytics is bought as a flat monthly platform plan, and printing and postage are billed per piece on top of it. In practice it runs as the postal channel beside an email and marketing automation stack. A postcard goes out when a lead form is filled or a deal stage changes, a letter series follows a quote that went quiet, and a retargeting piece reaches a visitor who never converted online. Designs can start in Canva, lists come from the CRM or from a purchase inside the tool, and mail status flows back to the CRM through webhooks. Mailings go to addresses in the United States and Canada, and MailBack retargeting covers US mail.