Direct Mail Automation Software

Lob vs Postalytics

Compare Lob and Postalytics side-by-side. See feature differences and pricing in the Direct Mail Automation Software category.

Lob

by Lob

0.0 (0)

Pricing: Free Developer tier up to 6,000 mailings a year; Startup $260/mo, Growth $550/mo, Enterprise quoted, plus per-piece rates from $0.615 a postcard (Sept 2026)

Lob is a direct mail API that prints and mails postcards, letters and checks, with tracking and webhooks, for teams that trigger mail from their own software.

17 /19 features Full profile

Most Features

Postalytics

by Postalytics

0.0 (0)

Pricing: Free $0/mo; Marketer $199/mo; Pro and Agency $399/mo, flat monthly, no annual discount; per-piece printing and postage on top, 6x9 postcard $0.838 to $1.048 (September 2026)

Postalytics is direct mail automation software for marketers who trigger postcards and letters from HubSpot, Salesforce or an API, tracked piece by piece.

18 /19 features Full profile

Feature Comparison

Direct Mail Automation Software features side-by-side

Feature	Lob 17/19 features	Postalytics 18/19 features
Printing and mailing fulfillment Prints, stamps and mails the piece through the vendor's print network, no printer of your own.	Yes	Yes
Direct mail API Creates and sends mail pieces programmatically.	Yes	Yes
CRM and automation-triggered mail Sends a piece when a HubSpot, Salesforce or automation event fires.	Yes	Yes
Mail drip sequences A timed series of pieces after a trigger.	Yes	Yes
Mailer design editor and templates A browser editor and templates for postcards and letters.	Yes	Yes
Variable data personalization Merges names, offers and images per recipient.	Yes	Yes
Personalized URLs and QR codes Unique landing URLs and QR codes per recipient for response tracking.	Yes	Yes
Address verification and NCOA updates Verifies addresses and applies national change-of-address updates before mailing.	Yes	Yes
In-transit mail tracking Tracks each piece through the postal system with Intelligent Mail barcodes.	Yes	Yes
Response tracking dashboard Attributes visits, scans, calls and orders to a mailing.	Yes	Yes
Mailing list purchase Buys targeted consumer or business lists inside the tool.	Yes	Yes
Do-not-mail suppression Suppression lists that exclude recipients from future mailings.	No	Yes
Postcards, letters and self-mailers Supports several formats, not only postcards.	Yes	Yes
International mailing Mails to addresses outside the home country.	Yes	Yes
Nonprofit and first-class postage options A choice of postage classes, including nonprofit rates where eligible.	Yes	Yes
Proofing and approval Digital proofs and an approval step before a mailing prints.	Yes	Yes
HIPAA-compliant mailings Signs a business associate agreement for mail containing health information.	Yes	No
Mail status webhooks Posts production, in-transit and delivery events to your endpoint.	Yes	Yes
Mail piece A/B testing Splits a mailing between creative or offer variants and compares response.	No	Yes
Overall Rating	0.0 0 reviews	0.0 0 reviews

Lob 17/19 features

Printing and mailing fulfillment: Yes
Direct mail API: Yes
CRM and automation-triggered mail: Yes
Mail drip sequences: Yes
Mailer design editor and templates: Yes
Variable data personalization: Yes
Personalized URLs and QR codes: Yes
Address verification and NCOA updates: Yes
In-transit mail tracking: Yes
Response tracking dashboard: Yes
Mailing list purchase: Yes
Do-not-mail suppression: No
Postcards, letters and self-mailers: Yes
International mailing: Yes
Nonprofit and first-class postage options: Yes
Proofing and approval: Yes
HIPAA-compliant mailings: Yes
Mail status webhooks: Yes
Mail piece A/B testing: No

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Postalytics 18/19 features

Printing and mailing fulfillment: Yes
Direct mail API: Yes
CRM and automation-triggered mail: Yes
Mail drip sequences: Yes
Mailer design editor and templates: Yes
Variable data personalization: Yes
Personalized URLs and QR codes: Yes
Address verification and NCOA updates: Yes
In-transit mail tracking: Yes
Response tracking dashboard: Yes
Mailing list purchase: Yes
Do-not-mail suppression: Yes
Postcards, letters and self-mailers: Yes
International mailing: Yes
Nonprofit and first-class postage options: Yes
Proofing and approval: Yes
HIPAA-compliant mailings: No
Mail status webhooks: Yes
Mail piece A/B testing: Yes

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Pricing

Lob

Free Developer tier up to 6,000 mailings a year; Startup $260/mo, Growth $550/mo, Enterprise quoted, plus per-piece rates from $0.615 a postcard (Sept 2026)

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Postalytics

Free $0/mo; Marketer $199/mo; Pro and Agency $399/mo, flat monthly, no annual discount; per-piece printing and postage on top, 6x9 postcard $0.838 to $1.048 (September 2026)

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