Planable

Planable is social media management software for teams and agencies that need every post reviewed and approved before it publishes. Owned by SE Ranking.

Planable is social media management software built around approval: posts are drafted, previewed and signed off inside the tool before they reach a social network. It answers the moment when a marketing team and its reviewer, often a client, have to agree on wording and timing before anything publishes. The product is made by Planable, Inc., and SE Ranking announced its acquisition of Planable in August 2025. It is sold on its own site as one platform under one login. Work happens in a workspace. Posts appear in Feed view as they will look once published, in Calendar view by date, and in Grid and List views on the higher plans. Drafts carry comments, text annotations and suggested edits, so feedback sits on the post rather than in an email thread. Approval can be optional, required or multi-level, with team-only drafts and notes for internal rounds and version history on every change. The composer generates and rewrites copy, schedules a first comment with a post, sets recurring posts and edits media in place. Analytics, Social inbox and Social listening are sold as separate add-ons, and an MCP Connector and a public API open the workspace to other tools. Planable suits agencies and freelancers whose clients approve posts, and in-house teams where an editor and a manager both sign off. It fits small and mid-sized marketing teams that add unlimited collaborators to a workspace and want a record of who changed what. Companies already running SE Ranking for SEO get social publishing from the same owner. It is bought per workspace per month, billed monthly or annually, with Analytics, Social inbox and Social listening added to the workspace fee as separate charges. Teams use Planable to lay out a month of posts, gather feedback in one pass and publish on schedule once approval lands. The regular jobs are grouping posts into labelled campaigns, checking how a caption reads on each network, scheduling hashtags as a first comment and watching a competitor's engagement beside your own. The Social inbox add-on brings comments and direct messages into the same workspace, so replies happen beside the calendar. The MCP Connector and public API connect Planable to AI assistants and in-house reporting, and it sits alongside SE Ranking's SEO platform in a marketing stack.