SE Ranking

SE Ranking is an all-in-one SEO platform for keyword research, rank tracking, site audits and backlink monitoring, built for marketing teams and agencies.

SE Ranking is an all-in-one SEO platform covering keyword research, daily rank tracking, technical site audits, backlink monitoring and AI-assisted content optimization, for teams that want the SEO toolset and the local listings work under one subscription. It is made by SE Ranking, an independent company founded in 2013 and headquartered in London, trading as Seranking Ltd. in the UK and SER Acquisition Inc. in the US. The keyword research database comes with competitor keyword gap analysis, keyword clustering and keyword cannibalization detection. Daily rank tracking follows positions with SERP feature tracking and share of voice reporting, the technical site audit checks Core Web Vitals, and backlink analysis and monitoring watch the link profile. Content Marketing, bundled into the subscription, adds SEO content briefs, an on-page content optimization editor and AI article drafting that exports to WordPress. Local Marketing, also bundled, covers local listing sync and NAP consistency checks across Google Business Profile, Facebook, Apple Maps and Bing Places, geo-grid local rank tracking, Google Business Profile management and post scheduling, bulk multi-location management, a local SEO audit and automated citation building on its higher tier. AI search visibility tracking follows a brand in ChatGPT, Perplexity and Google AI Overviews, Google Search Console and GA4 integrations bring in a site's own data, the Agency Pack add-on produces white-label SEO reports, and an SEO data API is sold as an add-on or as a standalone product. SE Ranking suits agencies managing SEO for multiple clients, in-house marketing teams running one or a handful of sites, multi-location businesses managing Google Business Profiles, freelance SEO consultants who need white-label client reports, and teams that want AI-answer-engine visibility tracking alongside rankings. It is sold on the Core and Growth tiers, billed monthly or annually and sized by projects, manager seats, tracked keywords and ranking history, with Enterprise quoted by sales. Extra seats, keyword capacity and locations, the Agency Pack, AI Search and API add-ons are bought on top, a trial takes no card, and the plan cards list every tier. In daily use SE Ranking produces multi-client agency reports, runs the technical audit and Core Web Vitals check, manages local SEO and Google Business Profiles across locations, drafts AI-assisted content briefs, monitors backlinks and competitor keyword gaps and tracks AI search visibility. It sits beside a CMS, Google Search Console and GA4 rather than replacing them.