STAT Search Analytics

STAT Search Analytics is Moz's enterprise rank tracker: daily rankings at scale, 75+ SERP features, AI visibility, share of voice and an API.

STAT Search Analytics is Moz's rank tracker for agencies and large brands, built for volume rather than breadth. It tracks every keyword daily and feeds the data into a team's own warehouse and dashboards. Moz builds and sells it; Moz has been owned by Ziff Davis since 4 June 2021 and sits in that company's Martech segment as the Moz Group. Daily rank tracking runs for every keyword, by market, device and location, with more than 75 SERP feature types recorded per result, AI Overviews included, and archived SERPs that can be opened for any keyword on any date. AI visibility tracks brand presence across ChatGPT, Gemini, Google AI Mode, Perplexity and Claude. Share of voice combines rankings with search volume and click-through estimates, keywords can be sliced into unlimited custom segments and tags, and keyword cannibalization reports find landing pages competing for the same terms. Keyword Suggestions draw on the same index as Moz Pro. Data leaves through an included API for SERP and AI visibility data, Looker Studio connectors, a Google BigQuery connector and scheduled CSV reports, and a full HTML SERP archive is available as an add-on. STAT suits agencies tracking many client sites, large brands tracking thousands of keywords, enterprise SEO teams feeding BigQuery or Looker Studio, and teams that need daily data rather than weekly. It does one thing, so backlinks, crawling, on-page optimisation and keyword gap reports live in Moz Pro, sold separately. STAT is sold through the sales team, priced by tracked keyword volume, with the SERP archive and extra API data as add-ons on request. An agency team on STAT tracks rankings daily across markets and devices, measures SERP feature and AI Overview presence, tracks brand visibility in AI assistants, benchmarks share of voice against competitors and finds cannibalising landing pages. It pipes its data into BigQuery and Looker Studio, so it sits beside a team's warehouse, its dashboards and Moz Pro rather than replacing them.