Moz Pro

Moz Pro is an SEO toolset with Keyword Explorer, weekly rank tracking, Site Crawl, Link Explorer and AI search visibility, for small businesses and agencies.

Moz Pro is Moz's SEO subscription, for a small business or agency that wants dependable keyword, crawl and link data with client reports and does not need daily rankings. Moz makes it, and Moz has belonged to Ziff Davis since 4 June 2021, selling through the Martech segment known as the Moz Group. Keyword Explorer draws on an index of more than a billion keywords with difficulty and intent, its Keyword Suggestions view groups ideas by topic in a tree map, and Keyword Gap and True Competitor find what rivals rank for. Campaigns track rankings weekly, with SERP feature tracking including featured snippets and a Search Visibility score and competition view against named competitors. Site Crawl reports technical issues by category, On-Demand Crawl checks any site, and Page Optimization scores a page against a keyword out of 100. Link Explorer, the home of Domain Authority, tracks inbound links, discovered and lost linking domains, Link Intersect and link tracking lists. The AI Research module tracks AI Visibility across ChatGPT, Gemini, Google AI Mode and Perplexity for a set of tracked prompts, drafts AI content briefs and reports AI Overviews by keyword. Custom reports with GA4 data, branded reports on the higher tiers, the MozBar browser extension and around-the-clock online help come with the subscription. Moz Pro suits small businesses on the Standard tier that need the basics, individuals with one site on Starter, growing teams on Medium that want AI search reports, agencies on Large with many campaigns, and teams that accept weekly rank updates. The Starter, Standard, Medium and Large tiers are billed yearly or monthly and sized by users, campaigns, tracked keywords and crawled pages; extra AI Visibility dashboards and tracked prompts are add-ons, and there is a free trial. Working in Moz Pro means researching keywords and scoring their difficulty, tracking rankings and search visibility week by week, auditing a site's technical issues by crawl, analysing backlink profiles and authority, optimising a page against a target keyword and reporting AI search mentions to clients. Daily rank tracking and the Moz API are sold separately, so it sits beside STAT, the API and a site's own analytics rather than replacing them.