MNTN

MNTN is a self-serve connected TV advertising platform for brands that buy streaming TV ads on performance goals, paid through media spend with no minimums.

MNTN puts a brand's commercials on streaming TV and judges them on site visits, purchases and return on ad spend, the way search ads are judged. The company headlines it as Performance TV. MNTN, Inc., an Austin company listed on the New York Stock Exchange, builds and sells it. Advertisers sign up and run campaigns themselves, with no upfront commitment. The account is organised into Campaign, Audience, Creative and Reporting areas. Each campaign starts from a goal: Return on Ad Spend, Cost per Acquisition, Cost per Visit or Cost per Completed View. The Audience builder offers MNTN Matched audiences, a Site Visitors list and an Interests search across third-party data providers. MNTN AI then recommends networks, shows and live sports, and every recommendation can be edited before launch. Frequency controls limit how often a household sees a commercial, while Verified Visits links TV impressions to later visits to the advertiser's site. The platform suits direct-to-consumer and growth brands that already buy search and social ads and want TV held to the same targets. It also serves B2B companies, enterprises and agencies running campaigns for client advertisers. There is no software fee or plan to pick. Buyers set a media budget, MNTN charges a dynamic CPM on that spend with its margin inside it, and there is no minimum. Typical work is reaching new households with a TV campaign, then following up with people who visited the site. Teams without a commercial can make one in QuickFrame AI, the company's separate video tool, before uploading it. DoubleVerify tags check the viewability of each impression, and Upwave runs brand lift studies against an unexposed control group. Creative Tracking passes campaign and creative details to outside attribution tools through macro-enabled tags. MNTN fits marketers who want streaming TV to answer to the same revenue numbers as the rest of their paid media.