Video Advertising Platforms

illumin vs MNTN

Compare illumin and MNTN side-by-side. See feature differences and pricing in the Video Advertising Platforms category.

by illumin

No reviews yet

Pricing: Quote only, arranged through a demo request, at a Self-service level run by the advertiser or a Managed service level run by illumin's team.

illumin is a demand-side platform that plans, buys and measures programmatic campaigns as consumer journeys for brands and agencies, self-serve or managed.

4 /16 features Full profile

MNTN

by MNTN

No reviews yet

Pricing: Usage-based: a dynamic CPM on media spend with MNTN's margin built in and not disclosed. No software fee, no minimum spend, cancel anytime.

MNTN is a self-serve connected TV advertising platform for brands that buy streaming TV ads on performance goals, paid through media spend with no minimums.

7 /16 features Full profile

Feature Comparison

Video Advertising Platforms features side-by-side

Feature	illumin 4/16 features	MNTN 7/16 features
In-stream pre-roll and mid-roll placements Buys VAST in-stream slots that play before or during video content across the platform's publishers.	No	Yes
Outstream video placements Video units that play inside article content or feeds where there is no video player.	No	No
Video completion rate reporting Reports quartile and completed-view rates per placement, publisher and creative.	No	No
Cost-per-completed-view buying Bids or pays on completed views rather than on impressions or clicks.	Yes	Yes
Skippable and non-skippable format control Chooses skippable or non-skippable formats and sets maximum lengths per placement.	No	No
Video viewability verification Viewability of video impressions measured natively or by an MRC-accredited verification partner.	No	Yes
Brand safety verification for video Pre-bid category avoidance and post-bid verification through an accredited brand safety partner.	No	No
Attention metrics reporting Reports attention or time-in-view metrics beyond viewability, natively or through a partner.	Yes	No
Brand lift studies Runs control-versus-exposed surveys that measure lift in awareness, consideration or intent.	Yes	Yes
Vertical and mobile video formats Serves 9:16 or square creatives sized for mobile feeds and short-form placements.	No	No
Interactive and shoppable video units Overlays, product cards or calls to action rendered inside the video ad.	No	No
Video creative trimming and resizing Cuts, resizes or captions a master video into the lengths and ratios each placement needs.	No	No
Video frequency caps across sites Caps exposures per viewer across all of the platform's publishers, not per site.	No	Yes
Interest and demographic targeting for video Targets video impressions by interest segments, age or gender, with reach estimates.	Yes	Yes
Direct publisher video inventory Direct deals with named publishers or broadcasters, not only open exchange inventory.	No	Yes
Third-party VAST tag acceptance Accepts third-party VAST tags for serving and tracking from an advertiser's own ad server.	No	No
Overall Rating	No reviews yet	No reviews yet