Mailshake is cold email outreach software for sales teams and agencies, with sequences, unlimited warmup on every plan and a power dialer on the top tier.
Mailshake sends personalized cold email in automated sequences and keeps following up until a prospect answers. It is built for teams that win business by writing to people first. Mailshake, LLC makes it and runs the company from offices in Austin, Texas. In March 2026 the company acquired Warm Up Your Email, and its warmup now comes with every account. Campaigns are built as sequences of emails, and follow-ups stop on their own once a recipient replies. Mail merge tags personalize each message, and A/B testing compares versions of a step across the list. SHAKEspeare, the built-in AI writer, drafts a whole email sequence. Email Rotation spreads sending across several connected addresses, while warmup and email verification protect each sender's reputation. On the Sales Engagement plan, the Mailshake Dialer places calls from the browser, and tasks put phone and LinkedIn steps beside email. Lead temperature, a unified inbox and engagement reports show which prospects are responding. The core buyers are sales development reps, founders and small sales teams who run outbound email themselves. Agencies managing campaigns for several clients have an Agency plan with unlimited sending addresses. Marketers use it for link building and PR outreach as well as sales. It is sold per account, in plans that grow with the number of sending addresses and the channels included, billed monthly or annually. Data Finder, a searchable prospect database, and Ready to Use Mailboxes are bought as add-ons. A campaign usually starts with a list pulled from Data Finder or imported from a CRM, enrolled into a sequence that then runs unattended. Replies from every connected mailbox land in one inbox, and the rep takes the conversation from there. For teams working in HubSpot, Salesforce or Pipedrive, campaign activity is written back to the contact record, and HubSpot prospects can join a campaign automatically. Managers turn a campaign that works into a Team Playbook, so every rep sends the sequence that earned replies.
Pricing
View plans-
Starter
$29 per month
$29 a month billed monthly; $25 a month billed annually. Per account, USD
- 1 email address per account and 1,500 email sends a month
- Automated email sequences, A/B testing and AI email writing with SHAKEspeare
- Unlimited email warmup, email verification, uploaded contacts and campaigns
- 50 Data Finder credits included
- No trial; payment is taken up front
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Email Outreach
$49 per month
$49 a month billed monthly; $45 a month billed annually. Per account, USD
- 2 email addresses per account and unlimited email sends a month
- Everything in Starter plus Email Rotation and email personalization
- Zapier integrations, Prospects view, browser extension and template management
- 50 Data Finder credits included
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Sales Engagement
$99 per month
$99 a month billed monthly; $85 a month billed annually. Per account, USD
- 10 email addresses per account and unlimited email sends a month
- 5 phone numbers and a power dialer with unlimited dialer minutes to North American numbers
- Salesforce, Pipedrive and HubSpot sync, unified inbox, phone scripts and lead temperature
- Custom tasks, including LinkedIn steps the rep completes by hand
- 2,500 Data Finder credits and a 1 on 1 onboarding call
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Agency Plan
Custom pricing
- Price by quote from sales
- Everything in Sales Engagement with unlimited email addresses
Features
- Included: Multi-step outreach sequences
- Included: Multichannel sequence steps
- Included: Sequence A/B testing
- Included: Email templates with merge fields
- Included: Open, click and reply tracking
- Included: Mailbox rotation and sending limits
- Included: Mailbox warm-up
- Included: Click-to-call inside sequences
- Not included: Meeting scheduling links
- Included: Two-way CRM activity sync
- Included: Prioritized daily task queue
- Not included: Automatic reply classification
- Included: Sequence performance reporting
- Included: Shared sequence library
- Included: AI-written outreach drafts
- Included: Trigger-based sequence enrollment
- Included: Unsubscribe and do-not-contact handling
- Included: Built-in B2B contact database
Additional Features
- SHAKEspeare AI email writer
- AI sequence suggestions
- Automated follow-ups that stop on reply
- A/B tests with up to 10 variations per campaign
- Mail merge personalization tags
- Template Manager for message and task templates
- Team Playbooks for shared campaigns
- Email Rotation across sending addresses
Best for
- Sales development reps running cold email from a few mailboxes
- Founders starting a first outbound program
- Small sales teams adding calls and LinkedIn tasks to email sequences
- Agencies running outreach for several clients from one account
- Marketers doing link building and PR outreach by email
- Teams on HubSpot, Salesforce or Pipedrive that want sequence activity in the CRM
- Teams comfortable completing LinkedIn steps by hand
Use cases
- Sending cold email sequences that stop when a prospect replies
- Testing subject lines and copy across email variations
- Warming up a new sending address before a campaign
- Spreading sending volume across several mailboxes
- Calling prospects from the browser between email steps
- Building prospect lists by title, company, industry and location
- Drafting a full email sequence with AI
- Link building outreach to publishers
- PR outreach to journalists
- Running client campaigns from one agency account
- Logging sends and replies on HubSpot or Salesforce contact records
- Adding HubSpot prospects to a campaign automatically
- Honoring opt-outs and blocked domains across every campaign
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