Sales Engagement Software

Apollo.io vs Mailshake

Compare Apollo.io and Mailshake side-by-side. See feature differences and pricing in the Sales Engagement Software category.

Apollo.io

by Apollo.io

No reviews yet

Pricing: Free plan; Basic $65 a seat a month ($49 billed annually), Professional $99 ($79 annual), Organization $119 a seat a month billed annually only, min 3 seats

Apollo.io is a sales engagement and B2B prospecting platform for outbound sales teams that want contact data, sequences and a dialer in one login.

15 /18 features Full profile

Mailshake

by Mailshake

No reviews yet

Pricing: Starter $29/mo billed monthly or $25/mo billed yearly; Email Outreach $49 or $45; Sales Engagement $99 or $85; Agency by quote. No trial. USD

Mailshake is cold email outreach software for sales teams and agencies, with sequences, unlimited warmup on every plan and a power dialer on the top tier.

16 /18 features Full profile

Feature Comparison

Sales Engagement Software features side-by-side

Feature	Apollo.io 15/18 features	Mailshake 16/18 features
Multi-step outreach sequences Contacts are enrolled in timed sequences of emails, calls and tasks that stop automatically on reply.	Yes	Yes
Multichannel sequence steps Sequence steps include LinkedIn actions, SMS or WhatsApp messages alongside email and phone calls.	Yes	Yes
Sequence A/B testing Two versions of an email step are sent to a split of contacts and their reply rates are compared.	Yes	Yes
Email templates with merge fields Reusable templates and snippets personalize from contact and account fields at send time.	Yes	Yes
Open, click and reply tracking Each sent message reports opens, link clicks and replies back to the rep and the sequence report.	Yes	Yes
Mailbox rotation and sending limits Outreach is spread across several connected mailboxes, each with its own daily sending cap.	Yes	Yes
Mailbox warm-up The platform raises sending volume gradually and checks domain authentication before campaigns start.	Yes	Yes
Click-to-call inside sequences Call steps dial from the sequence and log the recording and notes without a separate phone app.	Yes	Yes
Meeting scheduling links Booking pages sync with the rep calendar and are inserted into outreach emails as a link.	Yes	No
Two-way CRM activity sync Sequence activities, replies and status changes write to the CRM and CRM field changes flow back.	Yes	Yes
Prioritized daily task queue Reps work calls, emails and social steps from one queue ordered by due time or priority.	Yes	Yes
Automatic reply classification Replies are detected and sorted as interested, out of office, not interested or unsubscribe.	No	No
Sequence performance reporting Reports show open, reply, meeting and conversion rates per sequence, per step and per rep.	Yes	Yes
Shared sequence library Managers publish sequences and templates for the whole team with permissions on who can edit them.	No	Yes
AI-written outreach drafts The platform generates or rewrites outreach copy from contact data and a short prompt.	Yes	Yes
Trigger-based sequence enrollment Contacts enter a sequence automatically from a CRM field change, a list upload or a website visit.	No	Yes
Unsubscribe and do-not-contact handling Opt-outs and blocklisted domains are honored across every sequence without manual checks.	Yes	Yes
Built-in B2B contact database The tool includes a searchable prospect database with emails and phone numbers, not only imports.	Yes	Yes
Overall Rating	No reviews yet	No reviews yet

Apollo.io 15/18 features

Multi-step outreach sequences: Yes
Multichannel sequence steps: Yes
Sequence A/B testing: Yes
Email templates with merge fields: Yes
Open, click and reply tracking: Yes
Mailbox rotation and sending limits: Yes
Mailbox warm-up: Yes
Click-to-call inside sequences: Yes
Meeting scheduling links: Yes
Two-way CRM activity sync: Yes
Prioritized daily task queue: Yes
Automatic reply classification: No
Sequence performance reporting: Yes
Shared sequence library: No
AI-written outreach drafts: Yes
Trigger-based sequence enrollment: No
Unsubscribe and do-not-contact handling: Yes
Built-in B2B contact database: Yes

No reviews yet

Mailshake 16/18 features

Multi-step outreach sequences: Yes
Multichannel sequence steps: Yes
Sequence A/B testing: Yes
Email templates with merge fields: Yes
Open, click and reply tracking: Yes
Mailbox rotation and sending limits: Yes
Mailbox warm-up: Yes
Click-to-call inside sequences: Yes
Meeting scheduling links: No
Two-way CRM activity sync: Yes
Prioritized daily task queue: Yes
Automatic reply classification: No
Sequence performance reporting: Yes
Shared sequence library: Yes
AI-written outreach drafts: Yes
Trigger-based sequence enrollment: Yes
Unsubscribe and do-not-contact handling: Yes
Built-in B2B contact database: Yes

No reviews yet

Pricing

Apollo.io

Free plan; Basic $65 a seat a month ($49 billed annually), Professional $99 ($79 annual), Organization $119 a seat a month billed annually only, min 3 seats

See all plans

Mailshake

Starter $29/mo billed monthly or $25/mo billed yearly; Email Outreach $49 or $45; Sales Engagement $99 or $85; Agency by quote. No trial. USD

See all plans

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