Justuno

Justuno is a popup and exit-intent tool for email and SMS capture, targeting Shopify shoppers by cart value and behavior to lift conversion rate.

Justuno is a popup and on-site personalization platform built for ecommerce teams that need to turn anonymous traffic into email and SMS subscribers, recover shoppers before they abandon a cart or exit the site, and run conversion rate experiments without a developer. It is made by Justuno, an independent, self-funded company started in Fairfax, California, in 2011. The design canvas builds bars, slide-ins, full-screen overlays, embedded forms and a persistent teaser tab. Campaigns fire on exit intent, scroll depth, time on page, cart value, traffic source, country, language, device or new versus returning visitor status, with cart value and product targeting deciding who sees which offer. Spin to win and scratch-card gamification, multi-step frame-based forms, on-site surveys and quizzes and unique discount code generation are built in, and popup A/B and multivariate testing compares several variants at once. Captured contacts sync natively into Klaviyo, Mailchimp, HubSpot, Salesforce Marketing Cloud, ActiveCampaign, Marketo, Postscript and Attentive. Product recommendation popups draw on eight recommendation algorithms on Shopify and BigCommerce installs, and the Spotlight add-on identifies anonymous visitors for retargeting. Justuno suits ecommerce brands on Shopify or BigCommerce, marketing teams building email and SMS lists, and stores that want a managed done-for-you popup strategy rather than running it themselves. It is priced by monthly website visitors on a slider rather than by feature tier: Lite is the self-serve plan, Done-For-You, labeled Flex inside the app, adds Justuno's own team running ongoing strategy work with a dedicated account manager and a shared Slack channel, and Enterprise is custom-priced at the top. Each tier comes with a trial, and Spotlight is a flat monthly add-on. The jobs Justuno is hired for are growing the email and SMS list with on-site popups, recovering exit-intent and cart-abandoning visitors, running a gamified spin-to-win promotion, showing personalized product recommendations on a Shopify store, testing on-site offers and popup designs against each other and identifying anonymous visitors for retargeting. Every contact it captures lands in Klaviyo or Mailchimp, and every cart value it targets on is read from the store, so it is the capture layer in front of the email platform and the storefront, not a substitute for either.