Informatica

Informatica is a cloud data integration and data quality platform owned by Salesforce, for enterprises with hybrid data estates, priced by consumption on quote.

Informatica moves, checks and governs the data a large organisation holds across cloud services and its own servers. It does that work in one service, the Intelligent Data Management Cloud, rather than in a separate tool for each job. Salesforce completed its acquisition of Informatica on 18 November 2025, and the platform now carries the label Informatica from Salesforce. The company is based in Redwood City, California, and keeps its own name and site at informatica.com. Data Integration and Engineering designs pipelines from prebuilt cloud connectors, with reusable parameterised mappings and a serverless runtime that scales compute on its own. Its pushdown option turns a mapping into SQL that runs inside a target such as Snowflake. Cloud Data Ingestion and Replication runs batch, real-time and change data capture flows, including streaming and IoT sources, and tracks schema changes. Data Quality and Observability profiles columns, flags anomalies with root-cause analysis, scores datasets and applies cleansing and standardisation rules. Data Catalog, MDM and 360, Data Governance, Access and Privacy, Data Marketplace and API and App Integration complete the platform. The platform is built for large enterprises that run data integration, quality, cataloguing, governance and master data as one programme. Data engineers build and run the pipelines, data stewards own the quality rules and scorecards, and governance teams set policy and access. It suits estates that mix cloud warehouses with databases behind a firewall, which a Secure Agent installed inside the network reaches. Teams with older PowerCenter assets can migrate them onto these cloud services. A common job is replicating an operational database into Snowflake or Databricks with change data capture, so the copy stays current. Another is landing data in Azure Data Lake Storage as Iceberg tables for analysis in an open format. When a source has no prebuilt connector, the INFAConnect SDK gives the team a wizard-driven way to build one. Quality teams profile what has landed, publish scorecards to the catalog and trace anomalies to their cause. Data engineers draft routine pipelines from natural-language prompts, and governance teams use the catalog to prepare trusted data for AI projects.