Hootsuite

Hootsuite is per-seat social media management with a content calendar, unified inbox, listening, ad boosting and the Wisdom AI assistant, for teams of any size.

Hootsuite is one of the oldest social media management platforms, built for marketing teams that want publishing, a shared inbox and post boosting in one tool. It now describes itself as a social OS sold in named parts, and it is made by Hootsuite Inc., a Vancouver company that has sold social media management since 2008. Perch is planning and publishing: a content calendar with unlimited scheduled posts, recommended times to publish, a Bulk Composer that schedules a campaign from a CSV, and native scheduling to TikTok and YouTube alongside the other networks. Nest is a single inbox for comments and direct messages across Facebook, Instagram, WhatsApp, LinkedIn, X and TikTok, with saved replies, automated DM responses, AI smart replies, message assignment and routing and post approval workflows on the higher tiers. Lumen covers listening, trend forecasting and competitive benchmarking against named competitors, with the deeper Lumen by Talkwalker data available to Enterprise customers. The advertising view boosts organic posts on Facebook and Instagram, automatically on the higher tiers. Wisdom, the AI assistant, drafts captions and ideas and answers questions about performance, with AI credits included every month. Hootbio adds a link in bio page, an asset library connects Canva and Adobe Express, and cross-network and custom reports show the results. Single sign-on, compliance, Parliament employee advocacy, attribution analytics, review monitoring and the Salesforce integration sit on the Enterprise tier. Hootsuite suits solo marketers running a handful of accounts on Standard, growing teams that need unlimited accounts and AI replies on Professional, teams that need approvals and shared inbox routing on Advanced, enterprises that need single sign-on, compliance and advocacy, and brands that boost posts from the same dashboard they publish from. Hootsuite is priced per user on annual billing across the Standard, Professional and Advanced tiers, Enterprise is quoted on request, and the trial asks for no card. A marketing team runs Hootsuite to schedule and publish the week's posts across networks, answer comments and messages from one inbox, automate the routine DM replies, benchmark competitors and report on them, boost the organic posts that are working and monitor brand mentions and trends. Creative comes in from Canva and Adobe Express, and Enterprise accounts connect to Salesforce, so the design tool and the CRM stay where they are.