Hootsuite

Hootsuite is per-seat social media management with a content calendar, unified inbox, listening, ad boosting and the Wisdom AI assistant, for teams of any size.

Hootsuite is one of the oldest social media management platforms, built for marketing teams that want publishing, a shared inbox and post boosting in one tool. It now describes itself as a social OS sold in named parts, and it is made by Hootsuite Inc., a Vancouver company that has sold social media management since 2008. Perch is planning and publishing: a content calendar with unlimited scheduled posts, recommended times to publish, a Bulk Composer that schedules a campaign from a CSV, and native scheduling to TikTok and YouTube alongside the other networks. Nest is a single inbox for comments and direct messages across Facebook, Instagram, WhatsApp, LinkedIn, X and TikTok, with saved replies, automated DM responses, AI smart replies, message assignment and routing and post approval workflows on the higher tiers. Lumen covers listening, trend forecasting and competitive benchmarking against named competitors, with the deeper Lumen by Talkwalker data available to Enterprise customers. The advertising view boosts organic posts on Facebook and Instagram, automatically on the higher tiers. Wisdom, the AI assistant, drafts captions and ideas and answers questions about performance, with AI credits included every month. Hootbio adds a link in bio page, an asset library connects Canva and Adobe Express, and cross-network and custom reports show the results. Single sign-on, compliance, Parliament employee advocacy, attribution analytics, review monitoring and the Salesforce integration sit on the Enterprise tier. Hootsuite suits solo marketers running a handful of accounts on Standard, growing teams that need unlimited accounts and AI replies on Professional, teams that need approvals and shared inbox routing on Advanced, enterprises that need single sign-on, compliance and advocacy, and brands that boost posts from the same dashboard they publish from. It is sold per user on annual billing across the Standard, Professional and Advanced tiers, with Enterprise on request and a trial that takes no card. The plan cards list every tier. In daily use Hootsuite schedules and publishes the week's posts across networks, answers comments and messages from one inbox, automates the routine DM replies, benchmarks competitors and reports on them, boosts the organic posts that are working and monitors brand mentions and trends. It connects to Canva and Adobe Express for creative and to Salesforce on Enterprise, so it sits beside a design tool and a CRM rather than replacing them.