Ebsta

Ebsta is sales forecasting and revenue intelligence software for teams on Salesforce or HubSpot, sold by quote and now part of Fullcast.

Ebsta turns the emails, meetings and calls a sales team already has into forecasts, deal scores and pipeline reviews inside the CRM. Fullcast announced its acquisition of Ebsta on August 28, 2025, and Ebsta is now part of the Fullcast family. The company was founded in 2012 and is headquartered in London, with offices in San Diego and Melbourne. Its purpose is to base the forecast call on recorded buyer activity rather than on CRM fields reps update by hand. The product comes in three parts that share one account. Revenue Intelligence carries the forecasting, with Forecast Submissions and Forecast Roll-Ups from reps and managers. Projected Revenue sits beside Commit and Best case, Forecast Pacing tracks the number against quota, and the Forecast Change waterfall shows which deals slipped or were pulled in. For deal inspection there is the Opportunity 360 View and a Deal Score with its positive and negative factors. Relationship Intelligence syncs email and calendar, captures contacts, and scores and maps relationships across accounts, while Conversation Intelligence records calls, summarises key moments, tracks topics and runs the Ebsta AI Bot. Ebsta is built for sales leaders and frontline managers who run forecast calls and pipeline reviews, and for the RevOps staff who keep the CRM complete. It works on top of Salesforce or HubSpot rather than replacing either. Each of the three plans is sold by quote after a conversation with the sales team. A trial with every feature included starts once Salesforce or HubSpot is connected, and an Enterprise trial is arranged on request. A typical week starts in the forecast call, where a manager opens the Teams tab and compares each rep's submission with the team's call. The deals that moved since the last call are worked through one by one, each with its score and the factors behind it. Between calls, messages and meetings from Gmail or Outlook attach themselves to the right opportunity without manual logging. Recorded Zoom and Microsoft Teams calls feed coaching sessions, and call and topic alerts reach managers in Slack. Ebsta suits revenue teams that want the forecast, the deal review and the coaching session to read from one record of buyer activity.