CHEQ

CHEQ is an enterprise ad fraud and bot detection platform that tells people, bots and AI agents apart on paid ads, websites and forms, sold after a demo.

CHEQ checks the clicks, visits and form fills a company receives and decides whether a person, a bot or an AI agent sits behind each one. Its aim is to cut fake traffic out of ad budgets, analytics and sales pipelines without turning real customers away. CHEQ AI Technologies builds it and is an independent company with offices in Tel Aviv, New York, Tokyo and London. The same company owns ClickCease, a separate click fraud tool it acquired in 2020. The platform is organised into modules. CHEQ Acquisition guards paid media, covering Google Ads search, display and video, Microsoft Ads, Meta, TikTok, Snapchat and LinkedIn. CHEQ Analytics shows how human and non-human traffic moves through a site and its campaigns. CHEQ Form Guard keeps bots and fake users out of web forms before a sales rep makes contact. CHEQ Manage, the Ensighten product, and CHEQ Enforce handle control and compliance, while Agent Intent classifies AI agents by identity and intent. CHEQ is built for enterprises and brands with large web audiences that treat their go-to-market engine as something to secure. Paid media managers use it across several ad platforms at once, and demand generation teams use it where forms attract bot submissions. Fraud and security teams bring it in against account takeover and credential stuffing. E-commerce teams use it to govern how AI agents interact with their web stores. Every module sits on one platform with one login, and buyers start with a demo with CHEQ's team. Detection reads network and browser traits, device fingerprints and on-site behaviour, and it flags data center, proxy and VPN traffic. The CHEQ tag goes on the site through Google Tag Manager, Adobe Launch or Tealium iQ, and the team then connects the ad accounts it already runs. Tag Domains serve that script from a neutral first-party domain so ad blockers do not strip it. The Data Layer Connector pushes each visit's classification into the site's data layer, where other tools on the page can read it. Paid media teams use those verdicts to steer spend toward valid users and to report how much of their pipeline came from real people.