Ad Fraud Detection Software

CHEQ vs ClickGUARD

Compare CHEQ and ClickGUARD side-by-side. See feature differences and pricing in the Ad Fraud Detection Software category.

CHEQ

by CHEQ

No reviews yet

Pricing: Quote only. CHEQ sells the platform after a demo under an order form, invoiced annually in advance; Premium Support and an Onboarding Package cost extra, priced on request.

CHEQ is an enterprise ad fraud and bot detection platform that tells people, bots and AI agents apart on paid ads, websites and forms, sold after a demo.

6 /17 features Full profile

ClickGUARD

by ClickGUARD

No reviews yet

Pricing: Lite $89 a month billed monthly or $74 a month billed annually; Standard $149 or $119; Pro $199 or $159. Tiers follow monthly ad spend; Custom by quote. Trial available.

ClickGUARD is click fraud protection software for Google Ads, Microsoft Ads and Meta Ads, for advertisers and agencies, with plans set by monthly ad spend.

8 /17 features Full profile

Feature Comparison

Ad Fraud Detection Software features side-by-side

Feature	CHEQ 6/17 features	ClickGUARD 8/17 features
Click fraud detection for search ads Identifies bot, competitor and repeat clicks on Google and Microsoft search campaigns.	Yes	Yes
Automated IP exclusion sync Pushes flagged IP addresses to the ad platform's exclusion lists automatically.	No	Yes
Paid social fraud protection Detects invalid clicks and audiences on Meta, TikTok or other paid social campaigns.	Yes	Yes
Pre-bid invalid traffic blocking Blocks impressions before the bid through DSP or SSP integrations, not only after delivery.	No	No
Device fingerprint and behavior analysis Scores visitors on device signals and on-site behavior, not on IP address alone.	Yes	Yes
Click farm and VPN detection Flags data center, proxy and VPN traffic and known click farm patterns.	Yes	Yes
Mobile install fraud detection Detects click spamming, SDK spoofing and install hijacking through MMP integrations.	No	No
Affiliate and lead fraud detection Validates affiliate clicks and conversions and flags fake or incentivized leads.	No	No
Refund claim documentation Produces invalid-click reports formatted for ad platform refund requests.	No	Yes
Allowlist and review of blocked users Exempts IPs, ranges or users from blocking and shows the evidence behind each block.	No	No
Bot blocking on landing pages Blocks known bots from the website or forms, not only from the ad campaigns.	Yes	No
Form and lead validation Validates lead form submissions against fake identities and bot behavior in real time.	Yes	No
Fraud reports by campaign and keyword Shows invalid traffic share by campaign, keyword, placement and device.	No	No
Accredited invalid traffic detection Detection methodology accredited by the MRC or certified by TAG.	No	No
Invalid traffic alerts Email or chat alerts when invalid traffic spikes on a campaign or domain.	No	No
Multiple protected domains per account Protects several websites or client accounts under one login with per-domain reports.	No	Yes
Pricing by protected traffic volume Plan tiers are set by monthly protected visits or ad spend rather than by seats.	No	Yes
Overall Rating	No reviews yet	No reviews yet

CHEQ 6/17 features

Click fraud detection for search ads: Yes
Automated IP exclusion sync: No
Paid social fraud protection: Yes
Pre-bid invalid traffic blocking: No
Device fingerprint and behavior analysis: Yes
Click farm and VPN detection: Yes
Mobile install fraud detection: No
Affiliate and lead fraud detection: No
Refund claim documentation: No
Allowlist and review of blocked users: No
Bot blocking on landing pages: Yes
Form and lead validation: Yes
Fraud reports by campaign and keyword: No
Accredited invalid traffic detection: No
Invalid traffic alerts: No
Multiple protected domains per account: No
Pricing by protected traffic volume: No

No reviews yet

ClickGUARD 8/17 features

Click fraud detection for search ads: Yes
Automated IP exclusion sync: Yes
Paid social fraud protection: Yes
Pre-bid invalid traffic blocking: No
Device fingerprint and behavior analysis: Yes
Click farm and VPN detection: Yes
Mobile install fraud detection: No
Affiliate and lead fraud detection: No
Refund claim documentation: Yes
Allowlist and review of blocked users: No
Bot blocking on landing pages: No
Form and lead validation: No
Fraud reports by campaign and keyword: No
Accredited invalid traffic detection: No
Invalid traffic alerts: No
Multiple protected domains per account: Yes
Pricing by protected traffic volume: Yes

No reviews yet

Pricing

CHEQ

Quote only. CHEQ sells the platform after a demo under an order form, invoiced annually in advance; Premium Support and an Onboarding Package cost extra, priced on request.

See all plans

ClickGUARD

Lite $89 a month billed monthly or $74 a month billed annually; Standard $149 or $119; Pro $199 or $159. Tiers follow monthly ad spend; Custom by quote. Trial available.

See all plans

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