Agorapulse is a social media management platform built around a moderation inbox, sold per seat to social teams and agencies, with listening as an add-on.
Agorapulse is a social media management platform for teams whose day is spent in comments and direct messages as much as in the publishing calendar. It brings Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Threads, Pinterest, Bluesky and Google Business into one workspace. It is made by Agorapulse SAS, a Paris company that sells this one product. The platform is built around two screens. The calendar publishes to every connected network, with publishing queues, bulk CSV scheduling, first comment scheduling, an Instagram grid preview, Instagram product tagging, link in bio pages, an AI writing assistant and a shared asset library. The inbox pulls comments, direct messages, ad comments and reviews from all of those networks into one queue. Automated moderation rules hide, label, assign or delete an item before a person sees it, saved replies speed up the answers, and assignments and labels route the rest to the right teammate. Post approval workflows let a client or a manager sign off before anything publishes. Reporting covers social media ROI against Google Analytics and competitor benchmarking on Facebook and Instagram. Advanced Listening, sold as an add-on, adds Boolean keyword queries, sentiment analysis, spike alerts and share of voice reports, and an employee advocacy add-on turns staff into a distribution channel. Agorapulse suits social media managers who run every network themselves, agencies that route client posts through approval, and brands that need ad comments moderated as carefully as organic ones. Enterprises that need single sign-on and custom roles take the quoted Custom tier. The platform is sold per user per month, monthly or on an annual commitment, across the Standard, Professional and Advanced tiers plus Custom, with a free trial and no card required. Listening and advocacy are bought separately, and the plan cards list every tier. In daily use Agorapulse schedules the week's posts across Facebook, Instagram, LinkedIn, TikTok and YouTube, answers the comments and messages they generate from one inbox, moderates the comments on paid social ads, and reports the results against Google Analytics. It integrates with Salesforce and HubSpot for customer records, with Slack and Zapier for notifications and automations, and with Facebook for boosting a post, so it sits beside a CRM and an analytics stack rather than replacing them.
Features
Additional Features
Best for
- Social media managers running every network themselves
- Agencies routing client posts through approval
- Teams whose day is comments and DMs rather than publishing volume
- Brands tracking Facebook and Instagram competitors
- Teams that can justify $199 a seat for bulk scheduling and ROI reports
- Enterprises needing SSO and custom roles on a quoted plan
Use cases
- Scheduling posts across Facebook, Instagram, LinkedIn, TikTok and YouTube
- Answering comments, DMs and reviews from one inbox
- Moderating comments on paid social ads
- Routing client posts through approval before they publish
- Tracking brand and competitor mentions with a paid listening search
- Reporting social ROI against Google Analytics
- Running an employee advocacy campaign
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