Agorapulse is a social media management platform built around a moderation inbox, sold per seat to social teams and agencies, with listening as an add-on.

Agorapulse is a social media management platform for teams whose day is spent in comments and direct messages as much as in the publishing calendar. It brings Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Threads, Pinterest, Bluesky and Google Business into one workspace. It is made by Agorapulse SAS, a Paris company that sells this one product. The platform is built around two screens. The calendar publishes to every connected network, with publishing queues, bulk CSV scheduling, first comment scheduling, an Instagram grid preview, Instagram product tagging, link in bio pages, an AI writing assistant and a shared asset library. The inbox pulls comments, direct messages, ad comments and reviews from all of those networks into one queue. Automated moderation rules hide, label, assign or delete an item before a person sees it, saved replies speed up the answers, and assignments and labels route the rest to the right teammate. Post approval workflows let a client or a manager sign off before anything publishes. Reporting covers social media ROI against Google Analytics and competitor benchmarking on Facebook and Instagram. Advanced Listening, sold as an add-on, adds Boolean keyword queries, sentiment analysis, spike alerts and share of voice reports, and an employee advocacy add-on turns staff into a distribution channel. Agorapulse suits social media managers who run every network themselves, agencies that route client posts through approval, and brands that need ad comments moderated as carefully as organic ones. Enterprises that need single sign-on and custom roles take the quoted Custom tier. The platform is sold per user per month, monthly or on an annual commitment, across the Standard, Professional and Advanced tiers plus Custom, with a free trial and no card required. Listening and advocacy are bought separately, and the plan cards list every tier. In daily use Agorapulse schedules the week's posts across Facebook, Instagram, LinkedIn, TikTok and YouTube, answers the comments and messages they generate from one inbox, moderates the comments on paid social ads, and reports the results against Google Analytics. It integrates with Salesforce and HubSpot for customer records, with Slack and Zapier for notifications and automations, and with Facebook for boosting a post, so it sits beside a CRM and an analytics stack rather than replacing them.

Features

Included: Scheduling queue
Included: Social content calendar
Included: Best time to post recommendations
Included: Unified social inbox
Included: Automated comment moderation
Included: Saved replies and AI reply suggestions
Included: Post approval workflows
Included: Cross-network performance reports
Included: Competitor benchmarking
Included: Link in bio page
Included: First comment scheduling
Included: Bulk upload scheduling
Not included: Evergreen post recycling
Included: AI post writer
Included: Shared media library
Included: Instagram grid preview and product tagging
Included: Ad comment monitoring
Included: Paid post boosting
Included: Employee advocacy
Included: TikTok and YouTube publishing

Additional Features

Unified social inbox
Cross-network publishing
Social content calendar
Publishing queues
Bulk CSV scheduling
First comment scheduling
Instagram grid preview
Instagram product tagging
Link in bio pages
AI writing assistant
Shared asset library
Automated moderation rules
Saved replies
Inbox assignments and labels
Post approval workflows
Ad comment moderation
Competitor benchmarking
Social media ROI reports
Advanced Listening add-on
Boolean listening queries
Sentiment analysis
Listening spike alerts
Share of voice reports
Employee advocacy add-on
Facebook post boosting
Google Analytics integration
Salesforce and HubSpot integrations
Slack and Zapier integrations

Best for

  • Social media managers running every network themselves
  • Agencies routing client posts through approval
  • Teams whose day is comments and DMs rather than publishing volume
  • Brands tracking Facebook and Instagram competitors
  • Teams that can justify $199 a seat for bulk scheduling and ROI reports
  • Enterprises needing SSO and custom roles on a quoted plan

Use cases

  • Scheduling posts across Facebook, Instagram, LinkedIn, TikTok and YouTube
  • Answering comments, DMs and reviews from one inbox
  • Moderating comments on paid social ads
  • Routing client posts through approval before they publish
  • Tracking brand and competitor mentions with a paid listening search
  • Reporting social ROI against Google Analytics
  • Running an employee advocacy campaign

Screenshots & Videos

Explore Agorapulse in action

Inbox With Sentiment Detection
Inbox With Sentiment Detection

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