Adobe Analytics is enterprise web analytics from Adobe, built on Analysis Workspace and sold by quote in Foundation, Select, Prime and Ultimate packages.
Adobe Analytics is enterprise web analytics software from Adobe, built for organisations that need to measure visitor behaviour across websites and mobile apps in one governed place. It collects hits into report suites, then reports on traffic, conversion and customer journeys for marketing and analytics teams. Adobe Inc. builds and sells it as part of Adobe Experience Cloud. The product began life as Omniture SiteCatalyst, and Adobe still documents omniture.com as its legacy collection domain. Analysis Workspace is the place the work happens, where freeform tables sit beside Fallout and Flow visualizations that show where visitors leave a path. Attribution assigns credit for a success event across the dimensions that touched it, and Marketing Channels classifies each visit into the channel that produced it. Real-time reporting shows activity as it arrives, Alerts watch metrics against thresholds, and Intelligent Alerts add anomaly detection on top. Virtual report suites cut one data set into governed views, Report Builder pulls the same numbers into spreadsheets, and Data Feeds and Data Warehouse move raw and filtered data out. Activity Map overlays click density on the live page. Adobe Analytics suits large marketing and analytics teams, digital product owners and agencies working inside Adobe Experience Cloud, usually at organisations with several brands, regions or properties reporting into one structure. Analysts who need separated access give each team a virtual report suite rather than a separate implementation. Developers deploy collection with AppMeasurement or the Web SDK, while administrators manage report suites, bot rules and permissions in the Admin console. It is licensed by quote through Adobe sales, in packages Adobe names Foundation, Select, Prime and Ultimate, and the pricing line records that no public rate card is published. Day to day the product answers which campaigns brought visitors, where a checkout loses them and which segments convert. Teams schedule a Workspace project out to stakeholders, open an alert on a metric that moved overnight, and hand hit-level data to a warehouse through Data Feeds. Advertising Analytics brings paid search performance into the same reports, and Audience Analytics shares segments with the rest of Experience Cloud. It sits beside Adobe Experience Platform Tags for deployment, Adobe Target for testing and Customer Journey Analytics for cross-channel work.
Features
- Not included: Cookieless visitor counting
- Included: Goal and conversion tracking
- Included: Automatic outbound link and download tracking
- Included: UTM campaign and referrer reporting
- Included: Page-flow funnels for websites
- Included: Ecommerce revenue attribution
- Not included: Search Console keyword integration
- Included: Real-time visitor dashboard
- Included: Bot and spam traffic filtering
- Included: Roll-up reporting across multiple sites
- Not included: First-party domain tracking to bypass ad blockers
- Included: Raw event export and stats API
- Included: Scheduled email and Slack traffic reports
- Not included: Shared public dashboard links
- Not included: Historical import from Google Analytics
- Not included: Built-in tag manager
- Not included: Self-hosted web analytics option
- Not included: Pageview-based pricing tiers
Additional Features
- Analysis Workspace freeform tables
- Fallout visualization
- Flow visualization
- Attribution across dimensions
- Marketing Channels classification
- Real-time reporting
- Alerts on metric thresholds
- Intelligent Alerts anomaly detection
Best for
- Enterprises already running Adobe Experience Cloud
- Analytics teams that need governed access per brand or region
- Marketing teams measuring campaigns across web and mobile apps
- Digital product owners tracking conversion paths
- Agencies reporting on client properties under one implementation
- Data teams that want raw hit-level data in a warehouse
- Organisations with several properties reporting into one structure
- Teams with developer resource for AppMeasurement or the Web SDK
Use cases
- Finding where visitors drop out of a checkout with Fallout
- Attributing a conversion across the channels that touched it
- Classifying visits into marketing channels
- Watching traffic on a launch day in real time
- Investigating a metric flagged by an anomaly alert
- Giving each brand a governed view with a virtual report suite
- Exporting raw hit-level data to a warehouse with Data Feeds
- Scheduling a Workspace project to stakeholders
- Overlaying click density on a live page with Activity Map
- Keeping known bot traffic out of reports
- Pulling report data into a spreadsheet with Report Builder
- Bringing paid search performance into the same reports
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